Did you know that businesses using AI-powered lead management experience up to 50% higher sales productivity? Automating lead tracking and funnel optimization can transform how marketing teams drive revenue.
Measure and Monitor Brand Presence Online
即将结束： 只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习新技能。立即节省
您将学到什么
Brand measurement needs both quantitative metrics and qualitative insights (sentiment, perception) for complete health.
Social media monitoring means systematic data capture: proper search parameters, filtering relevant mentions, organizing into trackable formats.
Brand presence tracking requires consistent methodology and structured documentation that enables ongoing analysis and trend identification.
Brand monitoring improves when measurement frameworks combine real-time social media capture with periodic qualitative assessment methods.
您将获得的技能
- Brand Awareness
- Marketing Automation
- Social Media
- Data Capture
- Market Research
- Social Media Management
- Branding
- Sales Pipelines
- Customer Relationship Management (CRM) Software
- Marketing Effectiveness
- Web Analytics
- Brand Management
- Marketing Operations
- Lead Generation
- Business Metrics
- Performance Analysis
- Customer Acquisition Management
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Digital Marketing Operations & Analytics 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
Learners will distinguish between different measurement approaches for brand awareness, understanding when to apply quantitative metrics versus qualitative insights in real-world brand monitoring scenarios.
涵盖的内容
2个视频1篇阅读材料2个作业
Learners will systematically apply social media monitoring tools to capture and organize brand mentions into structured tracking systems that support ongoing analysis and strategic decision-making.
涵盖的内容
1个视频2篇阅读材料3个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
提供方
从 Marketing 浏览更多内容
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，
¹ 本课程的部分作业采用 AI 评分。对于这些作业，将根据 Coursera 隐私声明使用您的数据。