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Measure and Monitor Brand Presence Online
您将学到什么
Brand measurement needs both quantitative metrics and qualitative insights (sentiment, perception) for complete health.
Social media monitoring means systematic data capture: proper search parameters, filtering relevant mentions, organizing into trackable formats.
Brand presence tracking requires consistent methodology and structured documentation that enables ongoing analysis and trend identification.
Brand monitoring improves when measurement frameworks combine real-time social media capture with periodic qualitative assessment methods.
您将获得的技能
- Customer Acquisition Management
- Data-Driven Decision-Making
- Data Capture
- Marketing Operations
- Social Media Management
- Branding
- Business Metrics
- Performance Analysis
- Lead Generation
- Social Media
- Marketing Automation
- Customer Relationship Management (CRM) Software
- Brand Management
- Marketing Effectiveness
- Market Research
- Brand Awareness
- Sales Pipelines
- 技能部分已折叠。显示 9 项技能，共 17 项。
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Digital Marketing Operations & Analytics 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
Learners will distinguish between different measurement approaches for brand awareness, understanding when to apply quantitative metrics versus qualitative insights in real-world brand monitoring scenarios.
涵盖的内容
2个视频1篇阅读材料2个作业
Learners will systematically apply social media monitoring tools to capture and organize brand mentions into structured tracking systems that support ongoing analysis and strategic decision-making.
涵盖的内容
1个视频2篇阅读材料3个作业
获得职业证书
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