中
Explore the core of enterprise product management. This course lays the groundwork for managing the entire product lifecycle, from initial concept to successful launch. You'll learn essential methodologies, principles, and concepts that span various industries, enabling you to align product development with business goals and customer needs. Explore real-world case studies, identifying critical decision points and potential challenges. Gain practical experience with Microsoft tools and methodologies, understand security and compliance considerations, and learn to collaborate effectively with cross-functional teams in enterprise settings. This course prepares you to oversee the end-to-end product development process, ensuring a solid foundation for your product management career.
您将获得的技能
- Agile Methodology
- Stakeholder Management
- Product Management
- AI Product Strategy
- Market Research
- Prioritization
- Product Lifecycle Management
- Market Data
- Cross-Functional Collaboration
- Product Requirements
- Project Management Institute (PMI) Methodology
- Enterprise Security
- Product Development
- Competitive Analysis
- Product Roadmaps
- Product Strategy
- Compliance Management
- Microsoft 365
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有5个模块
By the end of this module, you will learn the fundamental concepts and methodologies of product management across various industries, understand how these principles adapt to different product contexts, and recognize the product manager's crucial role in driving business success.
涵盖的内容
8个视频12篇阅读材料4个作业1个讨论话题1个插件
By the end of this module, you will be introduced to conducting effective market research and competitive analysis, gathering and interpreting relevant data, and using these insights to make informed product decisions.
涵盖的内容
7个视频7篇阅读材料4个作业1个插件
By the end of this module, you will learn the stages of the product development life cycle, understand the activities involved in each stage, identify potential challenges, and apply project management skills to navigate the development process successfully.
涵盖的内容
7个视频9篇阅读材料4个作业
By the end of this module, you will learn how to create a compelling product vision and strategy, align your product strategy with business goals, and develop a clear value proposition that resonates with customers.
涵盖的内容
7个视频10篇阅读材料4个作业1个插件
By the end of this module, you will analyze a product roadmap, prioritize its features, and learn to collaborate with stakeholders to ensure the product development aligns with strategic goals and customer needs.
涵盖的内容
8个视频5篇阅读材料4个作业2个插件
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
从 Design and Product 浏览更多内容
状态：免费试用
状态：免费试用
状态：免费试用Board Infinity
状态：免费试用University of Maryland, College Park
人们为什么选择 Coursera 来帮助自己实现职业发展
学生评论
176 条评论
- 5 stars
79.66%
- 4 stars
11.29%
- 3 stars
3.95%
- 2 stars
3.38%
- 1 star
1.69%
显示 3/176 个
已于 Jul 9, 2025审阅
This course gives you all the essential techniques and tools to succeed as a Product Manager even if you're starting from scratch.
已于 Jul 3, 2025审阅
Good content, some of the Ai marking was a bit glitchy
已于 Oct 6, 2025审阅
It is constructive and beneficial, and I have so many new things.
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
更多问题
提供助学金，
¹ 本课程的部分作业采用 AI 评分。对于这些作业，将根据 Coursera 隐私声明使用您的数据。