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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

4.7
3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 15, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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401 - An Introduction to Consumer Neuroscience & Neuromarketing 的 425 个评论(共 888 个)

创建者 Ubaldo C

Nov 5, 2016

Clear and real (they speak about real neuro-marketing, no overpromise!).

创建者 Gabriela S R

Sep 18, 2020

I liked a lot the interviews. Thank you for all the information shared.

创建者 Mayara M

Mar 27, 2017

Vídeos didáticos, com conceitos gerais e focados em estudos acadêmicos.

创建者 Roger B

May 31, 2020

Excellent introduction to neuro marketing and its commercial prospects

创建者 Belen P

Aug 11, 2017

Este curso ha superado todas mis expectativas. Altamente recomendable.

创建者 Fahimeh H

Jun 24, 2021

Great course! I really learnt so much and great lecturer! Thanks CBS!

创建者 Jeremae F

May 26, 2017

Good introduction to neuroscience in application to market research.

创建者 Prateek V

Sep 5, 2022

Perfect course to learn about the neuromarketing & consumer science.

创建者 Keila D S

Jul 5, 2021

aborda vários aspectos do estudo do neuromarketing, inclusive eticos

创建者 Pallavi N

May 28, 2020

Insightful and gave me a new perspective about amrketing strategies.

创建者 Layla A

Apr 30, 2020

very informative and also interactive, would definitely recommend it

创建者 Allycin P

Jan 13, 2020

The information will help transform the way I interact with clients.

创建者 Gherasim A M

Oct 6, 2020

A great course, combining both theoretical and practical aprroach!

创建者 Salo Z

Jan 6, 2017

Very useful, interesting and would completely recommend the course!

创建者 Shennuwa A

May 18, 2021

I enjoyed this course so much and learnt a-lot from it! Thank you.

创建者 Dhiraj R

Jun 30, 2020

Less is more, very carefully crafted content and learning modules.

创建者 shruti k

Jun 29, 2020

Thank you! it was an enlightening journey into the consumers mind.

创建者 Paola I

Jun 3, 2018

Amazing course, easy to understand for non-scientific backgrounds!

创建者 aaditya r

Nov 4, 2016

Great To Start but should perceive continuous research. Thank you

创建者 PHANIT K

Dec 13, 2020

It is very interesting to have research-based course on Coursera.

创建者 karrthik

Mar 7, 2020

A great course with the latest technology disruption in Marketing

创建者 Mae S

Nov 28, 2017

Excellent course! helped me get a good foundation on neuroscience

创建者 Gavin R

Aug 8, 2017

Great course , loved the content. It was very apt for beginners.

创建者 Ron S

Feb 24, 2025

Enjoyable course by one of the leading authorities in the world

创建者 Laura V C

Sep 13, 2020

Excelente curso, aprendí muchísimo y el contenido es excelente.