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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

4.7
3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

SJ

Aug 15, 2017

All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

AS

Mar 30, 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

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426 - An Introduction to Consumer Neuroscience & Neuromarketing 的 450 个评论(共 888 个)

创建者 Monica P

Jul 5, 2020

ooh it was amazing experience and lots of information

Thank you

创建者 Jayde C M

May 17, 2020

Great insights, practical applications and a wonderful teacher.

创建者 Simon H

Mar 20, 2020

Kept me busy and productive during the corona pandemic. Thanks!

创建者 Romain

Mar 10, 2020

Very interesting insights into both marketing and neuroscience.

创建者 Ionut M C

Apr 18, 2019

Quality course. Recommended, a bit is a bit creepy as well :) .

创建者 Assemzhan M

Aug 24, 2023

Now I am more interested in neuromarketing!! Loved this course

创建者 Kristina B

Jul 23, 2020

Very informative course, useful for every consumer. Thank you

创建者 Jimena R

Jul 4, 2024

fue satisfactorio, dinámico y comprensible, lo disfruté mucho

创建者 Silvio D

Feb 25, 2021

Good variety of information, clear presentation, and helpful.

创建者 Sandra G

Jul 31, 2020

it was incredible, i study psochology and this was so usefull

创建者 Pablo F B

Nov 29, 2017

Sueper! Very interesting and practical infos. Very satisfied.

创建者 matteo T

Nov 27, 2020

very interesting.. hope I can learn more about this subject.

创建者 Zahira M M

Dec 9, 2018

Muy bueno, aún para los que ya tenemos conocimiento del tema

创建者 Dang H N

May 21, 2017

Gained an awesome experience relating to consumer behaviours

创建者 Fazlurrahaman

Aug 12, 2024

Deep knowledge about how brain work in different situations

创建者 Fanny L

Sep 16, 2022

The information the brain research provides is fascinating.

创建者 Abdul W C S

Jul 22, 2020

Get to learn a lot. I was amazed by a few new findings too.

创建者 Tanya P

Jun 19, 2020

Very engaging and insightful! Would recommend to my peers.

创建者 Tahir N

Feb 29, 2020

The course was new and Advance .

The Instructor was Expert.

创建者 FRANKLIN J S

Jul 19, 2022

Excellent Course well designed and very very informative

创建者 Sagar C

Jul 20, 2020

That was amazing. Thank you, Dr. Thomas, and colleagues.

创建者 ong S

Oct 20, 2019

Like the content and knowledge shared from this lecture.

创建者 Nam T N

Aug 16, 2023

it is new and useful in understanding consumer behavior

创建者 Bugra

Nov 29, 2020

Basics and really good explanations about Neuroeconomic

创建者 Zara T

Oct 10, 2020

A good introduction to the subject - very high quality!