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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

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3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 15, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

筛选依据：

451 - An Introduction to Consumer Neuroscience & Neuromarketing 的 475 个评论（共 888 个）

创建者 Manju M

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Jul 14, 2020

Excellent Course for Marketing and Retail professionals

创建者 Sarina L

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Aug 18, 2023

really like that & would like to learn even more about

创建者 Eva

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Feb 18, 2022

An useful and complete introduction to neuromarketing.

创建者 ALESSANDRO R

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Aug 11, 2021

really interesting ... but not useful for my research!

创建者 Heather S

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Apr 24, 2019

Loved it! Can't wait to learn more. GREAT instructor.

创建者 Thaignée P

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Jul 18, 2017

Amazing experience, thanks for sharing this course...

创建者 LISNEY L H G

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Aug 14, 2025

Excelentes tematicas , de mucho crecimiento personal

创建者 Tomas M

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Jul 2, 2023

Comprehensive, ideal information for an introduction

创建者 ti _

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May 13, 2020

Very helpful for understanding basic neuromarketing.

创建者 Maria R D

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Nov 7, 2024

Me pareció un curso muy bueno y con un buen temario

创建者 Raluca V

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Jan 19, 2019

Extremely well explained course. It was a pleasure.

创建者 William M d C

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Sep 22, 2017

The best course related to neuromarketing. Perfect!

创建者 Polina D

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Mar 27, 2017

Great course! A lot of useful relevant information!

创建者 VIRAT C

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May 15, 2020

really very nice Course to boost up your knowledge

创建者 Deleted A

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Jun 30, 2020

Excelente information and excelent study material

创建者 Kristine W

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May 22, 2020

Great information , well laid out and instructed!

创建者 María d M D C

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Oct 1, 2020

It was very good. Now I can apply this knowledge

创建者 Surendra D

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Dec 23, 2019

Its desinged to make you a perfect neuromarketer

创建者 Gracious D

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Oct 31, 2021

A great course for an introduction to the field

创建者 S A

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May 16, 2020

Very unique topic and teaching was exceptional.

创建者 József Á K

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Nov 30, 2016

For marketers with open mind it is a must take!

创建者 Marie H

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Jan 22, 2023

One of the best courses I have done. Thank you

创建者 eirini r

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Jan 8, 2023

Extremely interesting and insightful

Thank you

创建者 Ana B

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Feb 1, 2022

very useful, accesible and easy to understand!

创建者 Carla G

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Jun 11, 2020

Efectivo, directo, funcional y muy informativo