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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

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3,505 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

AS

Mar 30, 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

JF

Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.Well devised course with interviews from the 'field' to give the real world applications.Thank you for your work Thomas & CBS

筛选依据：

501 - An Introduction to Consumer Neuroscience & Neuromarketing 的 525 个评论（共 891 个）

创建者 HARSH D

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Apr 13, 2022

excellent course, highly recommend it.

创建者 Sherry P

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Jun 19, 2020

Very insightful, engaging information.

创建者 Α L

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May 1, 2020

excellent and very interesting course!

创建者 Denia P

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Jul 29, 2017

Very enjoyable and easy to understand!

创建者 Wojtek W

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Mar 25, 2017

Very interesting course for marketers.

创建者 Muhammad t M

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Nov 26, 2016

One of the best courses on coursera...

创建者 Marwa S

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Jun 9, 2024

Très utile pour apprendre les bases !

创建者 Myrto T

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Oct 30, 2020

Great course! I highly recommend it!

创建者 Oyunerdene

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Sep 5, 2018

Thank you. It was interesting course

创建者 Kamsinyochukwu c

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Dec 25, 2024

Very detailed, I'll recommend this.

创建者 DOREN C

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Mar 25, 2022

Very good intro for Neuromarketing!

创建者 Kavya S

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Nov 12, 2020

I really enjoyed the online course

创建者 Iktimal M

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May 14, 2023

Very practical and easy to follow.

创建者 kayode o

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Sep 23, 2022

Very impactful and easy to follow.

创建者 Sarah a A

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May 31, 2021

excellent course...very enjoyable!

创建者 Mark S

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Dec 11, 2016

Thanks for sharing your knowledge!

创建者 Hugo F

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Oct 18, 2016

Great Course! Thank you very much!

创建者 Aisha D B

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Jul 10, 2023

Comprehensive and easy to follow.

创建者 Mihaela A

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Nov 15, 2022

amazing material. so revealing :)

创建者 Zeynep M

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Jan 27, 2022

incredibly fascinating eye-opener

创建者 Geral G

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Aug 19, 2021

no era lo que esperaba pero bueno

创建者 Chinmayi M B

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Aug 23, 2020

Very interesting and informative!

创建者 Emma K

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Jul 8, 2025

Very interesting and exhaustive.

创建者 MICHELLE M P D

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Nov 17, 2024

excelente curso, recomendadisimo

创建者 Diana C

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Mar 29, 2025

Fue un curso super interesante.