Chevron Left
返回到 An Introduction to Consumer Neuroscience & Neuromarketing

学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

4.7
星
3,490 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

SJ

Aug 15, 2017

All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

AS

Mar 30, 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

筛选依据：

526 - An Introduction to Consumer Neuroscience & Neuromarketing 的 550 个评论（共 888 个）

创建者 Sara A G D L

•

Jul 1, 2020

Great teachers and information.

创建者 Anupama S

•

Apr 23, 2020

Ilthis course is very useful ..

创建者 Andreea A C

•

Jan 5, 2020

Great information and structure

创建者 Unai A

•

Mar 5, 2018

Very detailed and comprehensive

创建者 Melina G

•

Sep 12, 2024

Excelente curso, muy completo.

创建者 Liyan F

•

Sep 19, 2022

It was very useful and light.

创建者 Ze M

•

Jun 13, 2019

Great course, excelent classes

创建者 валерия г

•

Feb 16, 2025

дуже цікавий і живий матеріал

创建者 Anthony C

•

Jan 3, 2023

Brilliant course! Enjoyed it!

创建者 Abhinav K

•

Oct 20, 2022

how to get it certifications

创建者 Natalia C h

•

May 21, 2021

es muy completo e interesante

创建者 Sumeet B

•

Apr 23, 2019

Exceptional & very insightful

创建者 MILAGRO I C M

•

Sep 25, 2025

Excelente, gran aprendizaje!

创建者 Luís R M J

•

Jan 1, 2022

Ótimo curso , PARABPARABÉNS!

创建者 Shrishail C

•

Aug 2, 2021

Amazing course, very helpful

创建者 Vanessa G

•

May 24, 2020

Provides excellent framework

创建者 Crony C

•

Apr 15, 2020

Awesome content and delivery

创建者 Marcos E M d R

•

May 3, 2020

Excellent marketing course!

创建者 Alaa A

•

Oct 27, 2018

I think it's amazing course

创建者 Eder C d C e S

•

Nov 5, 2016

Pretty good course. Enjoyee

创建者 Shivansh S

•

May 31, 2025

Great Learning opportunity

创建者 Nain E T

•

Sep 1, 2022

It was an excellent course

创建者 Tamara M O

•

Mar 16, 2021

It was an excellent course

创建者 Rita P A

•

Apr 17, 2020

Very interesting course :)

创建者 A C

•

Oct 7, 2020

A very interesting course