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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

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3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

SJ

Aug 15, 2017

All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

AS

Mar 30, 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

筛选依据：

551 - An Introduction to Consumer Neuroscience & Neuromarketing 的 575 个评论（共 888 个）

创建者 Elena

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Feb 9, 2017

This course is excellent.

创建者 David B

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Nov 12, 2016

Very interesting courses!

创建者 Marisa L

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Oct 11, 2023

Excelente. muy completo

创建者 Emanoel P

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May 21, 2020

Maravilhoso esse curso!

创建者 Mustika S P

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Nov 23, 2019

Very good for beginner.

创建者 Abdlullah m a

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Dec 4, 2021

Easy, Fun and Flexible

创建者 MOHIT S

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Oct 10, 2020

An exemplary course!!!

创建者 Dr. A M

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Sep 5, 2019

Nice Course & Learning

创建者 Muhammad I

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Mar 27, 2025

Well Explained Course

创建者 Leila R

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Aug 8, 2021

Highly appreciated :)

创建者 ALESSIA M

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Jan 6, 2025

very well structured

创建者 Brody W

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Sep 12, 2022

Thank you Professor.

创建者 Sadia A

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Sep 1, 2021

A Good Course Indeed

创建者 catalina k

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Sep 20, 2023

was a useful course

创建者 Prisca N O

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Aug 4, 2019

Explicitly thought.

创建者 MARCELO R

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Mar 24, 2022

Excellent aproach!

创建者 Sandipan M

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Jul 20, 2020

Good Understanding

创建者 Ana M M

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Dec 10, 2018

it was incredible!

创建者 Meredith S

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Aug 28, 2018

Very Interesting!!

创建者 Vedansh V

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Sep 30, 2021

Very informative!

创建者 SHARVIL S

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Mar 8, 2021

Thank you Atharva

创建者 Dr. J P M

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May 9, 2020

Excellent Course.

创建者 Uditha W

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Jun 5, 2019

excellent course.

创建者 Marco B F

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Nov 25, 2018

Very good course!

创建者 Qiang L

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Oct 24, 2018

Very good course!