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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

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3,490 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

SJ

Aug 15, 2017

All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

AS

Mar 30, 2020

Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.

筛选依据：

601 - An Introduction to Consumer Neuroscience & Neuromarketing 的 625 个评论（共 888 个）

创建者 Kuldeep

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Nov 5, 2020

Great Content

创建者 Joana B C

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May 25, 2019

Great Course!

创建者 Pansy W

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Jan 15, 2017

Enjoy a lot:)

创建者 CLAUDIA S

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Sep 3, 2022

Excellent!!!

创建者 Ebrahim A

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Jan 1, 2022

Wonderful...

创建者 Anbia M

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Jun 23, 2020

great course

创建者 Cristofer F

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Feb 6, 2020

Great course

创建者 Radhika G

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Oct 15, 2024

nice course

创建者 David P

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Jun 1, 2022

Good course

创建者 Bhanu P S P

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Apr 6, 2021

good course

创建者 SENALI W

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Jun 1, 2020

Excellent !

创建者 Ricardo G

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May 20, 2019

Excelente!!

创建者 Deepayan P

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May 17, 2018

Good Course

创建者 Julia

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Dec 3, 2016

Excelente!!

创建者 Deleted A

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Jun 10, 2022

Excelente!

创建者 Alejandra C M

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May 7, 2022

Excellent!

创建者 Ta H A

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Dec 23, 2021

excellent

创建者 ANDRES D G T

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Sep 27, 2020

Excelente!

创建者 Atique F

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May 14, 2020

Thank you!

创建者 Stefania A

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Apr 2, 2017

Excellent!

创建者 Andrea G

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Apr 27, 2025

muy bueno

创建者 VALENTINA Q B

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Mar 11, 2024

Excelente

创建者 Dr. P S

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Dec 24, 2023

Thank you

创建者 Mbali N

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Apr 23, 2023

amazing

创建者 Thiago G

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Jan 24, 2023

Excellent