This module offers a practical introduction to Generative AI modalities—text, code, image, video, audio, and multimodal generation—explaining how each works and how they can be applied across various industries. Through hands-on exercises and interactive playgrounds, you’ll practice AI-driven sales-specific use cases for each modality, such as generating persuasive emails (text), product visuals (image), explainer videos (video), and more. You'll build the confidence to integrate AI into your daily workflows and drive measurable business impact.

This hands-on module trains you how to master prompting skills—the new essential way of interacting with AI tools. You’ll practice effective prompting techniques through practical exercises, learning how to craft clear, targeted instructions and avoid common mistakes. By the end, you’ll be able to guide GenAI tools to deliver accurate, personalized, and valuable results for your daily work.

Practice image generation with AI. Explore how AI tools turn simple text prompts into eye-catching images in seconds, and discover top tips for crafting prompts that get the best results. Through guided examples and hands-on exercises, you’ll learn to generate high-quality images for professional use in sales. By the end of the module, you’ll be able to create compelling visuals using nothing but words.

Practice video creation through AI. Hands-on experience with video creation for improving creative skills. This module offers a deep dive into AI-powered video creation, enabling you to generate professional, avatar-based videos from simple text prompts. You’ll be guided through the entire workflow—from selecting avatars and languages to writing scripts and producing content in multiple formats.

Now that you’ve explored many real-world examples, it’s time to create your own AI use case concept. In this project, you will transform a high-level idea into a structured AI use case concept tailored to a real-world sales challenge. This step is critical: it bridges ideation with implementation. By scoping out the user, the pain point, the AI solution, and its workflow, you will evaluate feasibility and maximize business impact. The result is a well-defined blueprint for a sales-specific AI use case!

Evaluate your abilities and obtain your personal certificate. Congratulations on successfully completing the Sales-specific practical GenAI training course! Now it's time to test your knowledge and skills and earn your certificate. Good luck!