Name: Advertising and Society
Brand: Duke University
Availability: OnlineOnly
Rating: 4.8 (227 reviews)

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学生对 Duke University 提供的 Advertising and Society 的评价和反馈

4.8

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973 个评分

课程概述

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

126 - Advertising and Society 的 150 个评论（共 227 个）

创建者 Abigail D

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May 14, 2023

Fácil de seguir con información digerible e interesante.

创建者 NEHA S

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Jun 10, 2020

Superb very well explained ..our mentor was awesome...

创建者 Sirius H

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Mar 12, 2017

It has been a very informative and interesting course.

创建者 Lorena I

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Mar 17, 2025

Muy interesante este curso y el profesor excelente!

创建者 Sangaran K

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Sep 23, 2022

learned alot about the behind works of advertising

创建者 Suchen D

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Jul 19, 2021

perfect experience！learned a lot from this course.

创建者 Shan Z

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Oct 4, 2021

It has been a great joy to participate. Thanks!

创建者 Koh X W

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Jan 9, 2021

One of the best advertising course I attended.

创建者 Diego F G M

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May 2, 2021

Thank you very much Dr. William M. O'Barr,

创建者 GP T T

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May 2, 2017

very nice and very effective course :)

创建者 DragonBarView S T

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Jul 15, 2024

Easy to follow and clearly explained.

创建者 Thảo T

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Jul 23, 2017

This is a very useful course. Thanks

创建者 Nguyễn T P L

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Jul 23, 2017

This is a very useful course. Thanks

创建者 Nguyễn T P L

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Jul 23, 2017

This is a very useful course. Thanks

创建者 prakash

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Nov 30, 2020

Very Engaging and well presented

创建者 Garima

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Jun 9, 2017

Great course! Very well designed

创建者 Zukhriddin M

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Feb 27, 2025

Great course. I would recommend

创建者 LIYA M J

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Sep 24, 2020

good and interesting course .

创建者 YOGA M D M

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Apr 1, 2018

Congratulations Professor!

创建者 Nguyễn T P L

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Jul 25, 2017

The course is very helpful

创建者 Swapnil S C

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Jul 18, 2020

great learning experience

创建者 SHIKHAR Z

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Mar 14, 2019

Amazing, I learned a lot.

创建者 Fraidoon S

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Feb 15, 2017

it is a wonderful course!

创建者 Aishani A

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Oct 14, 2024

how do i get certificate

创建者 Andrea S

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Jun 15, 2022

Love this course so much

学生对 Duke University 提供的 Advertising and Society 的评价和反馈

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126 - Advertising and Society 的 150 个评论（共 227 个）