Chevron Left
返回到 Advertising and Society

学生对 Duke University 提供的 Advertising and Society 的评价和反馈

4.8
星
971 个评分

课程概述

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

热门审阅

EO

May 20, 2018

Great course if you're interested in advertising or work for a creative agency. Professor is very knowledgeable and he includes classic as well as modern examples of advertisements.

SS

Oct 7, 2018

It was a great course where I learned a lot about not just advertisement but also the society we live in and how it effects the way advertisements have evolved over the years.

筛选依据：

151 - Advertising and Society 的 175 个评论（共 227 个）

创建者 zoubida d

•

Aug 29, 2020

Very interesting course

创建者 Губин Т С

•

Mar 18, 2019

Willam Barr is a genius

创建者 lujain h

•

May 9, 2022

Very helpful and clear

创建者 Devin F

•

Apr 2, 2021

I enjoyed this course!

创建者 Z. İ K

•

Feb 12, 2021

a very useful course

创建者 MERTHANAKGUMUS

•

Jan 15, 2021

Güzel ve etkiliydi.

创建者 Pranay J

•

May 7, 2020

very helpful course

创建者 Pankaj K

•

Oct 30, 2019

very useful subject

创建者 Prashant K

•

Apr 28, 2019

Very vast knowledge

创建者 Chris L

•

Mar 20, 2018

Excellent materials

创建者 Ramila

•

Jul 21, 2024

Every thing its ok

创建者 Zeynep M T

•

Feb 7, 2022

BEST TEACHER EVER!

创建者 Nguyen T T

•

Aug 15, 2018

very useful course

创建者 Vaishali S

•

Aug 2, 2020

VERY INFORMATIVE.

创建者 Anna Z

•

Feb 23, 2019

Very interesting!

创建者 Andrea M G

•

May 31, 2017

Excellent course.

创建者 K. N K

•

Jul 22, 2020

EXCELLENT COURSE

创建者 Iashvili N

•

Nov 19, 2017

the best course

创建者 Ksenia T

•

Jan 16, 2017

It is amazing!

创建者 Siddhi

•

Jul 31, 2022

great course

创建者 Himanshu S

•

Jun 11, 2020

Great course

创建者 Athmi B D

•

May 22, 2020

No comments

创建者 Holly K

•

Oct 18, 2022

Loved it!

创建者 Neemtallah S

•

Nov 26, 2020

i love you