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Run Campaign Cycles

本课程是 Digital Marketing Channel Foundations 专项课程的一部分

位教师：LearningMate

包含在中

了解更多

2个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Apply the 4-stage campaign lifecycle and analyze key metrics to report on progress and recommend data-driven marketing optimizations.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Digital Marketing Channel Foundations 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有2个模块

Successful marketing isn't random; it's a managed cycle. Run Campaign Cycles is a 110-minute course for professionals who want to bring structure, control, and data-driven precision to their marketing initiatives. You will master the four-stage campaign lifecycle, a framework used by top teams like those at Asana to move from planning to closure with clarity. Drawing on real-world case studies like Airbnb's "Live There" campaign, you will learn not just to launch a project, but to monitor its vital signs using key performance indicators (KPIs). The course culminates in you learning how to translate raw data into a compelling status update that tells a story, justifies a strategy, and drives smart, in-flight optimizations. Stop guessing and start managing the entire campaign lifecycle.

单元详情

This module introduces the structured, four-stage framework that underpins all successful marketing campaigns. Learners will experience the chaos that results from an unstructured approach before learning to define a campaign’s lifecycle from planning and execution through to monitoring and closure. By the end, they will understand how to build a clear roadmap for any marketing initiative.

涵盖的内容

2个视频1篇阅读材料2个作业

This module focuses on the most critical phase of active campaign management: Turning data into decisions. Learners will be introduced to the key performance indicators (KPIs) that function as a campaign's vital signs. They will then learn how to analyze these metrics and use them to compose a clear, data-driven status report that recommends specific, actionable optimizations.