返回到 Social Marketing Capstone Project
学生对 Northwestern University 提供的 Social Marketing Capstone Project 的评价和反馈
370 个评分
课程概述
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.
2016 Capstone Schedule:
1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
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MS
May 23, 2017
Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?
AS
Aug 15, 2017
Really learned a lot from this Capstone even though I had already been working in social media before starting it. Very in-depth and the professor shared tons of practical resources.
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76 - Social Marketing Capstone Project 的 78 个评论（共 78 个）
创建者 Janelle H
•Oct 17, 2021
Was an amazing experience
创建者 Tony N
•Apr 18, 2023
A little outdated
创建者 Divyadharshini C
•Aug 17, 2025
GOOD