University of Huddersfield
Strategic Transformation & Global Strategy
University of Huddersfield

Strategic Transformation & Global Strategy

Shelley Harrington

位教师:Shelley Harrington

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
初级 等级
无需具备相关经验
2 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
初级 等级
无需具备相关经验
2 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Formulate and implement strategies for effective business model transformation and innovation.

  • Apply organizational learning and co-creation of capabilities to enhance strategic change and development.

  • Formulate and analyze global strategies using frameworks like VUCA, Ansoff Matrix, and Porter's Diamond to navigate global markets.

  • Manage stakeholder relationships and drive strategic initiatives for sustainable competitive advantage and business success.

要了解的详细信息

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最近已更新!

October 2025

作业

7 项作业

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Strategic Management Essentials 专项课程 专项课程的一部分
在注册此课程时,您还会同时注册此专项课程。
  • 向行业专家学习新概念
  • 获得对主题或工具的基础理解
  • 通过实践项目培养工作相关技能
  • 获得可共享的职业证书

该课程共有3个模块

This week, the module delves into business model transformation. It covers the definition and elements of business models, including the good and bad aspects, and provides a case study for reflection. The module also explores innovative business models, such as disruption, click-and-collect, non-ownership models, and crowdsourcing. Additionally, the CANVAS model is explained and applied, with a focus on its usefulness and disadvantages. By the end of the week, you should be able to understand and analyse different business models and their transformations.

涵盖的内容

2个视频23篇阅读材料2个作业2个插件

This week, the module delves into innovation, organisational learning, and co-creation of capabilities. It covers organisational learning theories, including Senge’s learning organisation, and explores the learning process and learning channels. The module also examines explicit vs. tacit knowledge and the role of managers in supporting learning. By the end of the week, you will be able to understand and apply organisational learning concepts, analyse different types of knowledge, and design training activities to encourage knowledge transfer within an organisation.

涵盖的内容

1个视频22篇阅读材料2个作业2个讨论话题2个插件

This week, the module delves into internationalisation strategies. It covers the international strategy framework, including drivers of internationalisation and the differences between international and global strategies. The module also examines Porter’s Diamond Model, global sourcing, and various international strategies such as export, multi-domestic, global, and trans-national strategies. Additionally, it explores market selection and the PESTEL framework. By the end of the week, you will be able to understand and apply internationalisation strategies and analyse global market dynamics.

涵盖的内容

3个视频28篇阅读材料3个作业2个插件

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位教师

Shelley Harrington
University of Huddersfield
3 门课程34 名学生

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