中In this course, you will explore the essentials of marketing, where you'll learn to understand the marketplace, create value through strategic marketing, and capture value for profit and brand equity. Engage with customers across digital and physical platforms, and manage initiatives with key performance indicators to ensure successful marketing outcomes. Develop and implement effective marketing strategies with measurable results.
The "What" of the Marketing Strategy
您将学到什么
Understand the marketing process
Develop marketing strategies
Implement and measure marketing initiatives
您将获得的技能
- Cross-Channel Marketing
- Customer Insights
- Marketing
- Market Opportunities
- Integrated Marketing Communications
- Consumer Behaviour
- Performance Measurement
- Marketing Effectiveness
- Customer Engagement
- Market Analysis
- Value Propositions
- Strategic Marketing
- Marketing Management
- Marketing Planning
- Brand Strategy
- Key Performance Indicators (KPIs)
- Marketing Strategy and Techniques
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
1 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有1个模块
The following course outlines the steps involved in understanding the marketplace and consumers, creating value through the marketing strategy, delivering the components of the strategy, and capturing value to create profit and build brand equity. It also highlights the critical role of customer engagement across digital and physical platforms, as well as the need for managing initiatives through relevant key performance indicators (KPIs) and metrics to ensure successful marketing outcomes.
涵盖的内容
5个视频4篇阅读材料1个作业1个应用程序项目
位教师
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
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