中In this course, you will dive into the strategic marketing world. Learn to understand the market, meet consumer needs, craft and execute a clear marketing strategy, and drive profitability. Equip yourself with the skills to define and implement effective marketing strategies, achieving your business goals.
The "Who" of the Marketing Strategy:Segmentation & Targeting
您将学到什么
Understand the marketplace and consumers
Understand how to activate the marketing strategy into an integrated marketing plan
Define the marketing strategy
您将获得的技能
- Needs Assessment
- Target Market
- Market Dynamics
- Market Analysis
- Marketing Effectiveness
- Marketing
- Customer Engagement
- Strategic Marketing
- Marketing Management
- Business Strategy
- Customer Analysis
- Marketing Strategy and Techniques
- Integrated Marketing Communications
- Plan Execution
- Marketing Planning
- Value Propositions
- Consumer Behaviour
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
1 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有1个模块
In this course, you will delve into the dynamic and strategic realm of marketing, gaining a comprehensive understanding of the marketplace and consumer needs. You will learn to craft a clear marketing strategy, execute its components with precision, engage customers effectively, and ultimately capture value to drive profitability. By the end of this course, you will be equipped with the knowledge and skills to navigate the complexities of marketing, ensuring your strategies are not only well-defined but also successfully implemented, enabling you to reach your business objectives.
涵盖的内容
4个视频4篇阅读材料1个作业
位教师
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状态：预览IE Business School
状态：预览IE Business School
状态：免费试用Illinois Tech
状态：免费试用IE Business School
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，