"Time, Change, and Decisions for Marketing" shows how advanced analytics can be used to adapt and optimize marketing strategies in response to evolving market conditions. Unique to this course is the integration of advanced analytics into strategic marketing decision-making, equipping learners with the skills and knowledge to lead data-driven marketing initiatives and coordinate strategies across teams for maximum business impact.
Time, Change, and Decisions for Marketing
Time, Change, and Decisions for Marketing
本课程是 Data Science for Marketing 专项课程 的一部分
位教师：A.W. Lukens
包含在 
中
您将学到什么
Predict customer behaviors and market trends using advanced analytics.
您将获得的技能
- Consumer Behaviour
- Forecasting
- Customer Engagement
- Bayesian Statistics
- Simulation and Simulation Software
- Marketing Strategies
- Anomaly Detection
- Data-Driven Decision-Making
- Customer Retention
- Probability Distribution
- Strategic Decision-Making
- Strategic Leadership
- Advanced Analytics
- Customer Analysis
- Predictive Analytics
- Marketing Analytics
- Bayesian Network
- Time Series Analysis and Forecasting
- Reinforcement Learning
- Marketing Effectiveness
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
25 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Data Science for Marketing 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
Use Causal Bayesian Networks and Partial Dependence Plots to revolutionize your marketing strategies. This module shows you how to optimize decision-making, understand customer behavior, and visually interpret complex data for strategic marketing insights.
涵盖的内容
7个视频7篇阅读材料8个作业
Clarify the dynamics of customer behavior and market trends with Dynamic Bayesian Networks. Master time series forecasting and change detection to stay ahead in the ever-evolving marketing landscape, ensuring your strategies remain relevant and effective.
涵盖的内容
7个视频5篇阅读材料8个作业
Optimize marketing and business decision-making with the help of causal forecasting. Learn to model customer journeys, perform what-if analyses, and apply Bayesian inference, equipping you with cutting-edge tools for real-time, data-driven marketing strategies.
涵盖的内容
8个视频5篇阅读材料9个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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