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返回到 Cost and Economics in Pricing Strategy

学生对 University of Virginia 提供的 Cost and Economics in Pricing Strategy 的评价和反馈

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685 个评分

课程概述

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

热门审阅

MP

May 7, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.

CA

Jul 6, 2019

All you need to understand about calculations and economics regarding pricing is explained, in detail, using clear examples and with great material to feel satisfied about complex information.

筛选依据：

101 - Cost and Economics in Pricing Strategy 的 125 个评论（共 151 个）

创建者 Soren G

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Mar 24, 2018

Excellent program. Well delivered and really interesting.

创建者 SHUBHAM M

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Dec 29, 2018

Wonderful Course, with lot of insights and case studies.

创建者 sumangal c

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May 5, 2021

Great course good for learning the basics of Pricing.

创建者 Vivek K

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Sep 11, 2020

Fabulous pricing insight for pricing innovation

创建者 Danilo C P

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Apr 25, 2017

Great course, with really insightfull topics.

创建者 Abigail J

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May 12, 2022

Good course to learn the basics of pricing

创建者 Linoy P J

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Aug 3, 2020

Wonderful course. Really enjoyed learning!

创建者 Junior V

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Jun 14, 2020

Great content and delivery of key concepts

创建者 Mohammad A

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May 11, 2020

One of the best courses.

Thanks a lot :)

创建者 MA Y

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Apr 2, 2020

Very helpful when making price decisions

创建者 Jaysheel S

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Sep 7, 2017

Excellent course and excellent material.

创建者 Vikash P

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Aug 27, 2017

Just superb. One of the best MOOCs ever.

创建者 Sanjay K

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Aug 10, 2017

Great Course, Thank you Darden and BCG!!

创建者 amit a g

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Feb 23, 2021

Nice course and everybody must pursue.

创建者 Diego A D

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Jun 8, 2020

Very interesting and useful knowledge

创建者 Zineb A M

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Nov 29, 2020

Thank you for this valuable course

创建者 Abhishek G

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Jun 16, 2020

Awesome Course. Learned a Lot!!

创建者 DEBARUN B

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Jul 31, 2017

Excellent Course for beginners.

创建者 Jeevan J A

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Jul 13, 2017

Offers great conceptual clarity

创建者 samay g

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May 3, 2018

Very informative and practical

创建者 Deepak G

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Jan 28, 2021

awesome content and learning!

创建者 Aansa L

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Apr 27, 2020

Highly recommended course 👍

创建者 Luca A S

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Apr 16, 2020

interesting well prepared!

创建者 Yomna E M E

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Mar 11, 2024

Perfect and helpful

创建者 KRITIKA G

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Jun 10, 2020

It was very helpful