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返回到 Digital Product Management: Modern Fundamentals

学生对 University of Virginia 提供的 Digital Product Management: Modern Fundamentals 的评价和反馈

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5,358 个评分

课程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

热门审阅

MT

Nov 5, 2020

Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

JB

May 19, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

筛选依据：

1251 - Digital Product Management: Modern Fundamentals 的 1275 个评论（共 1,393 个）

创建者 Daniela A

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Jul 27, 2021

Great to have a quick but still good overview of what is like to be a PM and best practices

创建者 Michael B

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May 1, 2017

Excellent introduction digital product management with quizzes that actually make you think.

创建者 Juan D R V

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Aug 7, 2025

Este curso te ayuda a entender y conectar con los conceptos y el vocabulario usado como PM.

创建者 Dawid P

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Dec 3, 2022

The Course is amazing but the slides are almost useless without the drawings made on video.

创建者 Jayanth K

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Jul 2, 2020

Loved the course material and expertise of the presenter. Thanks for organising this course

创建者 Setemi A

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Oct 25, 2020

it was a wonderful experience! The course materials were highly informative and relatable.

创建者 GAKNE P V

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Jan 22, 2020

Very Informative course especially for people with very few/intermediate PM background.

创建者 Yudy

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May 11, 2022

This course is great. I learned many things. I should take this course long time ago

创建者 Emir C G

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Nov 22, 2020

That was very fruitful to understand the digital product management methods and tools

创建者 Akshay C D

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Jul 13, 2020

It gives a lot of knowledge, can get a little mixed up, but overall great course!

创建者 Smriddhi W

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Dec 10, 2019

Mr Alex is a great professor and the guest interviews also brought great insight.

创建者 Kishore S

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Dec 29, 2020

Fantastic course for product managers. Lot of experiences shared by different PM

创建者 Shynara A

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Sep 4, 2020

a lot of blurry information: not clear sometimes how really to use this or that

创建者 Vanessa R

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May 20, 2022

podría ser un poco más interactivo , sin embargo tiene información muy valiosa

创建者 Sadeq J

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Jun 18, 2021

Trustworthy course and up to expectations, it's just the quizzes like puzzles.

创建者 Alvaro D

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Jul 25, 2020

Except for the multiple questions tests, I think is a good introductory course

创建者 Karishma M S

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Aug 16, 2020

That's a very nice course. Nowadays which is very useful and helpful methods.

创建者 Alex W

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May 8, 2020

Strong course offering a broad range of tools useful to PMs across the board.

创建者 Lei W

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Dec 2, 2019

good structure and content, just hope it can include more practical exercises

创建者 Yash M

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Sep 9, 2019

Great course to learn about fundamentals of PM and various techniques used.

创建者 Jaspartap S

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Jan 29, 2025

Too concise and a bit theoretical at times, the guest speakers are amazing

创建者 carlos o m

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Mar 8, 2021

Grande el instructor y los contenidos. Mejorable la traducción al español.

创建者 AKASH K M

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Jun 12, 2020

Last week content was a little vague which made it difficult to understand

创建者 Marcela F

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Jun 21, 2023

Its a great beginner course to tried to understand product management.

创建者 Adeiza I

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Oct 11, 2020

A clear understanding of Product Management, and Leadership tools.