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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

筛选依据：

976 - Marketing Analytics 的 1000 个评论（共 1,838 个）

创建者 Joshua S

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Jul 14, 2020

Raj was really great and informative!

创建者 Kuneek G

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Jun 12, 2020

Great Learning and very good speaker

创建者 Mansi P

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May 8, 2020

Excellent course.. very well designed

创建者 Jeet S

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May 7, 2020

Excellent Course! Highly Recommended!

创建者 Mindru D

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Jun 28, 2016

Very well defined and good materials!

创建者 Nathan K

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Dec 20, 2020

Very nice and informative thank you!

创建者 Prosper A

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Aug 19, 2020

It teaches you a lot about marketing

创建者 Oscar M R H

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Jul 26, 2020

Great course and very good explained

创建者 Vaishali

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Jun 30, 2020

Thanks Professor and bye to Squash!!

创建者 Dinesh K

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Jun 7, 2020

Life changing course thanks Coursera

创建者 Umang T

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May 25, 2020

excellent course, learned new things

创建者 Shubham A

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May 19, 2020

Nice content and were well explained

创建者 Guntur B K

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May 2, 2020

Excellent course superb presentation

创建者 Atharva T

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Apr 19, 2020

Great learning's throughout..Ty sir.

创建者 Lakshaya R S

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Apr 14, 2020

Could have gone a bit into rfm model

创建者 Deleted A

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Dec 2, 2019

Informative lectures. Cool Lecturer.

创建者 Kristin P

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Jan 13, 2021

Lot of maths, but very interesting.

创建者 MOHAMMAD M

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Jun 17, 2020

It was pleasure to have this Course

创建者 Sakshi S

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Jun 1, 2020

To the point and relevant content .

创建者 Tadpong T

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May 10, 2020

Very good session , a lot to learn.

创建者 Shubham M

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May 6, 2020

Thanks for the knowledge keep going

创建者 Rabi S

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Jul 10, 2018

Great work By Raj and coursera team

创建者 Reza Z

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Dec 3, 2015

thank you for your fantastic course

创建者 JAVIER M R

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Oct 5, 2021

great course, really good examples

创建者 Dhruv P

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Aug 28, 2021

really nice course for any student