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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

筛选依据：

1101 - Marketing Analytics 的 1125 个评论（共 1,838 个）

创建者 Animesh S

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May 27, 2020

Great learning experience

创建者 VISHNU T

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Apr 28, 2020

Really informative course

创建者 Aakash D

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Sep 13, 2019

It was a great experience

创建者 VISHWAJEET S

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Jul 22, 2019

BEST COURSE FOR MARKETING

创建者 Salah E o

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Jan 14, 2018

Useful courses thank you.

创建者 Rakesh S

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Jun 8, 2016

very Informative Course !

创建者 Radhey D

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Aug 16, 2023

big thanks to all of you

创建者 Dr. M K S

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Jan 18, 2022

Great challenging course

创建者 Harshit T

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Apr 22, 2021

Such a wonderful course!

创建者 Manjeet s

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Oct 28, 2020

Outstanding this course

创建者 Björn T

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Jun 27, 2020

Very interesting course.

创建者 Tai H P

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May 27, 2020

The course is excellent!

创建者 Mohit P

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May 18, 2020

Awesome teaching methods

创建者 Maria_Catalina V

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May 5, 2020

Really good an demanding

创建者 Funmilola O

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Apr 24, 2020

Very good and impressive

创建者 Hamed E

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Apr 17, 2020

Awesome, I enjoyed a lot

创建者 Cao H

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Apr 12, 2020

Good Course for Learning

创建者 Mohammad H h

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Aug 17, 2022

that's great and useful

创建者 Deependra B

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Jun 19, 2021

perfect learned so much

创建者 Fung H G

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Nov 24, 2020

Clear and easy to learn

创建者 Victor E

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Aug 17, 2020

Thank you Professor Raj

创建者 Anush

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May 25, 2020

It was totally worth it

创建者 Poorvashri P

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May 15, 2020

An Awesome experience !

创建者 Venkata N K R

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Feb 24, 2016

Realistic and Practical

创建者 SUBBASRI S P

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Dec 12, 2024

that was really useful