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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

筛选依据：

1201 - Marketing Analytics 的 1225 个评论（共 1,838 个）

创建者 mahmoudsakr

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Jun 19, 2020

very good course

创建者 JENNY U

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Jun 17, 2020

Excellent course

创建者 KRITIKA U

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Jun 8, 2020

it was wonderful

创建者 Abhishek V

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May 23, 2020

Excellent course

创建者 Radhika K

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May 23, 2020

Good and awesome

创建者 Neha

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May 22, 2020

Much productive!

创建者 Arpan M 1

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May 12, 2020

Nice explanation

创建者 Sridharan Y

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May 9, 2020

Excellent course

创建者 Shivam r

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Apr 30, 2020

Quality content.

创建者 Sourav B

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Apr 20, 2020

Excellent course

创建者 Komal G

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Apr 18, 2020

Excellent Course

创建者 Gonzalo E M

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May 29, 2018

excellent course

创建者 Surabhi S

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Nov 18, 2017

excellent course

创建者 Dr. P K

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Apr 2, 2017

Excellent Course

创建者 Somiya K

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Dec 17, 2021

Amazing course!

创建者 Blanca P R C

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May 10, 2021

excelente curso

创建者 Sumit T

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Sep 2, 2020

Awesome Course.

创建者 saurabh s

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Sep 1, 2020

one of the best

创建者 venus j

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Aug 3, 2020

Really GREAT!!!

创建者 Deepakshi G

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Jun 7, 2020

Great Learning!

创建者 MANAB D

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Jun 2, 2020

Great Learning!

创建者 RAJA B

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May 28, 2020

Awesome Course.

创建者 Atishay J

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May 19, 2020

Great Course !!

创建者 Asir M

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May 12, 2020

Good Experience

创建者 saurabh m

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Aug 15, 2017

Awesome Course!