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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

筛选依据：

1226 - Marketing Analytics 的 1250 个评论（共 1,838 个）

创建者 Kavya R

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Apr 24, 2017

Great Course :)

创建者 Martin L

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Apr 21, 2016

Amazing course!

创建者 Jose l J O

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Nov 16, 2015

Just thank you!

创建者 Anish P

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Sep 18, 2024

Amazing Course

创建者 Shahrzad S A

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Nov 4, 2021

It was amazing

创建者 Diego G G A

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Sep 18, 2021

Muy buen curso

创建者 vishal k k

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Aug 12, 2021

great learning

创建者 Hyanese E U

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Dec 12, 2020

really helpful

创建者 Anubha S

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Sep 22, 2020

Awesome course

创建者 Sohail N

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Aug 26, 2020

Great Learning

创建者 Tikesh K

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Aug 11, 2020

it was amazing

创建者 Rheco P

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Aug 1, 2020

Great ! Thanks

创建者 Chakshu S

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Jul 23, 2020

Amazing course

创建者 Dhruv L

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Jul 15, 2020

FANTASTICCCCCC

创建者 Arijeet D

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Jun 24, 2020

amazing course

创建者 Punya J

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Jun 22, 2020

amazing course

创建者 Vikas P

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May 26, 2020

Good course 👍

创建者 Vanessa M

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May 17, 2020

Learned a lot!

创建者 Simon B

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May 12, 2020

it was perfect

创建者 tenri a r

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May 9, 2020

THANKS MR. RAJ

创建者 Shubham K

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May 3, 2020

big big course

创建者 VIPIN C

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Apr 25, 2020

Nice Course...

创建者 Deeksha G

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Apr 19, 2020

Great LEARNING

创建者 Sanket P

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Jul 21, 2017

Super Course !

创建者 Qiuling L

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Oct 3, 2022

Nice courses