Chevron Left
返回到 Marketing Analytics

学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据:

801 - Marketing Analytics 的 825 个评论(共 1,836 个)

创建者 Nyana V

Jul 27, 2020

Great course, really grateful for the fantastic teaching!

创建者 Disha T

Jun 15, 2020

Amazing course! Quite informative and it's designed well.

创建者 arun k S

Jun 13, 2020

This course was much helpful to understand many concepts.

创建者 BHAMIDIPATI S

May 27, 2020

very excellent teaching with examples and guest lectures.

创建者 Vedant P

May 2, 2020

One of the best investment done amid the lockdown period.

创建者 Pranjal

Apr 21, 2020

Amazing course, really got to learn a lot of new things!!

创建者 Carlos R

Jan 12, 2017

Goos course, more detail in the exercises good the great.

创建者 Devjit S

Jan 29, 2016

I am starting to love this course . Extremely resourceful

创建者 Роман Б

Nov 13, 2020

I've enjoyed of this course and got tonns of knowledges.

创建者 Esther K

Jun 20, 2020

Great course and delivery I must say. Thank you Mr. Raj.

创建者 Jatin C

May 14, 2020

overall good blend of analytics and knowledge about adds

创建者 Daniyal H

Apr 16, 2020

Great informative course with great insightful knowledge

创建者 gajraj s p

Apr 30, 2019

VERY USEFUL COURSE FOR MARKETING AND SALRS PROFESSINALS.

创建者 Ramya K

Mar 12, 2016

Informative and well laid out. Interesting case studies.

创建者 Vipin P

Mar 31, 2022

Learned on how to caluclate CLV and regression analysis

创建者 Sujit S

Jul 18, 2020

Raj sir teaches very well and makes the concepts clear.

创建者 amarachi g

Jun 25, 2020

Amazing facilitator, easy explanation and fair quizzes!

创建者 Maricho P

Jun 25, 2020

very relevant and very informative. thank you very much

创建者 abdelrahman a

Jun 16, 2020

my first course with you, and it will not be the last

创建者 Dhirender S

Apr 28, 2020

Good learning and nice clarity about marketing analytic

创建者 Mohamed T S

Apr 21, 2020

The best course I had in Coursera, most interesting one

创建者 Pranay S

Dec 9, 2020

It was a great experience and learned a lot of things.

创建者 Pratik B

Nov 8, 2020

Great...Very satisfied with course content and quality

创建者 Britto P S

Jun 22, 2020

Rajkumar Sir, I wish to attend your classroom lecture!

创建者 Tejas K

May 28, 2020

It was nice learning this course. I thank to everyone.