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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据：

851 - Marketing Analytics 的 875 个评论（共 1,836 个）

创建者 Chioma C O

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Jul 19, 2020

Good content, the test and project were practical.

创建者 Gauri S B

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Aug 27, 2019

this course was very helpful for my future journey

创建者 Dhanraj S

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Feb 19, 2018

Good for marketing student to understand analytics

创建者 Amritpaul S

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Jan 23, 2016

Amazing course. But buying certificate is not good

创建者 Lin M

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Dec 3, 2015

Thanks to Coursera and Mr Rajkumar Venkatesan.....

创建者 Lizzeth P

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Aug 21, 2020

It was a very digestible course. Congratulations!

创建者 Tanjot S

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Aug 3, 2020

Good course for beginners in marketing analytics.

创建者 Nicole L

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Jun 30, 2020

Great Lectures and professor! Challenging course.

创建者 Fady A

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Jun 23, 2020

it is a really great course from great university

创建者 Shiv R S

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Jun 7, 2020

the course was very informative and well designed

创建者 Kuunal P

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Jun 2, 2020

thank you so much coursera give me good knowledge

创建者 ANANYA C

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May 28, 2020

very relevant. Great learner experience acquired.

创建者 Daniel P W

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May 26, 2020

thankyou now I'm more understand about regression

创建者 Shubham

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May 13, 2020

Thanks you Coursera for providing great knowledge

创建者 Abhishek P

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May 5, 2020

Excellent course , great insights, well explained

创建者 Tanya

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Dec 8, 2019

A very insightful course, I enjoyed it very much.

创建者 Javid M

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Jul 9, 2019

Very useful course, I recommend to all marketers.

创建者 Abhishek M

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Jan 14, 2016

Excellent !! Precise and implementation oriented.

创建者 Arindam M

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Jan 10, 2016

Very objective, practical, and industry-relevant.

创建者 Rahul A

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Sep 7, 2020

Amazing course , really suggest everyone to opt.

创建者 Jitendra B

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Jul 18, 2020

Very useful and informative. Highly recommended.

创建者 Alejandra D

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Mar 31, 2019

Great Marketing Analytics Tools. I recommend it!

创建者 sujithira s

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Jun 7, 2021

Excellent course ! Great input and Instructor !

创建者 Kshitij M T

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Jul 30, 2020

Wonderful course and very hands on assignments.

创建者 Shawn Y

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Jul 5, 2020

Great course! very informative and interactive.