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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,438 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

SG

Apr 24, 2020

This is a great and engaging course to learn about brand equity, brand architecture, CLV, marketing experiments and regression analysis. However, not a complete guide for marketing analytics.

筛选依据：

876 - Marketing Analytics 的 900 个评论（共 1,836 个）

创建者 shekhar s

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May 28, 2020

its a awesome experience to learn from coursera

创建者 Rosa J G S

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May 11, 2020

I learn a lot about marketing analytics. Thanks

创建者 PRABHAT K G

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Apr 23, 2020

good experience learning of marketing analytics

创建者 ahmed s

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Apr 20, 2020

Excellent course there are alot of information.

创建者 Mohini D

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Jan 25, 2022

the best knowelage i got it from this coursera

创建者 Raj M

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Jan 10, 2021

Excellent course with the perfect explanation.

创建者 xinyi m

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Jan 5, 2021

I leant many things, especially some new ideas

创建者 Qi S N

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Jul 18, 2020

Excellently executed and very relevant course!

创建者 Raghav K

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Jun 19, 2020

Awesome course and teacher was also very good.

创建者 NEERAJ S

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May 1, 2020

It was Good Course by Good Skill Professor 😊

创建者 Han S

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Apr 25, 2020

Well thought out course and wonderful lecturer

创建者 Pawan k

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Apr 17, 2020

It was excellent experience to have the course

创建者 Suman J

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Nov 2, 2017

Thank you so much for such an amazing course!!

创建者 Ryan J

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Jan 28, 2022

peer assignments took too long to have graded

创建者 Abhishek R

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Aug 24, 2020

Coursera formed the backbone of my education.

创建者 Nishith B

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Aug 9, 2020

Great Course.....Learned a lot of new things.

创建者 Akshay S K

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Jun 13, 2020

Very good course structure. Enjoyed learning!

创建者 Bhagwant K

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May 30, 2020

Excellent! I loved the content and teachings.

创建者 Shivam K

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May 3, 2020

amazing course. I learn alot from this course

创建者 Abhinav

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May 1, 2020

It was well explained with suitable examples.

创建者 Om P V

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Jul 21, 2019

Thanks to Coursera and Mr Rajkumar Venkatesan

创建者 Chintu B

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Oct 12, 2016

Very good insights into contemporary business

创建者 HARSH J

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Sep 3, 2022

great course and awesome learning experience

创建者 Flora J

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Jan 19, 2021

very great! I learned a lot about marketing!

创建者 abhishek

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Nov 1, 2020

learnt new dimensions in marketing analytics