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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据：

926 - Marketing Analytics 的 950 个评论（共 1,836 个）

创建者 Jiarui R

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Sep 28, 2020

Easy to understand and detailed! Wondeful!

创建者 Shannen N

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Aug 3, 2020

Nice course! Well explained and organized.

创建者 Joanna B

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Jul 26, 2020

Very well presented and explained subject.

创建者 YASH P

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Jul 19, 2020

It was such great experience with Mr. Raj.

创建者 Sweta B

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Jul 6, 2020

this is wonderful platfoem to learn skills

创建者 Babijis, M A H

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Jun 12, 2020

Great time and really enjot the discussion

创建者 Deleted A

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Jun 4, 2020

Raj is a great instructor and a funny man.

创建者 Saurebh

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May 16, 2020

Good course to kickstart Marketing journey

创建者 Sriza G

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May 2, 2020

Wonderful course guide, explained so well.

创建者 Marc A

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Jan 3, 2020

Awesome course, enjoyable and challenging.

创建者 AMAAN K

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May 28, 2021

GOOD COURSE TO LEARN MARKETING MILLENIALS

创建者 NguyenDuy

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Nov 1, 2020

very useful, the teacher is very humorous

创建者 Maria A B M

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Oct 27, 2020

Muy buen contenido! y excelente profesor.

创建者 Abhijeet D

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Sep 23, 2020

I like the way sir teach from the basics.

创建者 Rafatul I

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Aug 9, 2020

i learn so may marketing things thank you

创建者 SYED A R

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Aug 4, 2020

Excellent Course with Awesome Teacher Raj

创建者 Aditi A

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Jun 23, 2020

Fabulous course

I really love this course.

创建者 Bharat n

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May 28, 2020

amazing course..lots of practical example

创建者 Jayesh k

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Jul 15, 2019

An amazing course. I recommend it to all.

创建者 Raul J B

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Mar 22, 2018

I’m very happy whit the thing I’ve learnt

创建者 Shiervine A

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Nov 7, 2020

Explained clearly, and in a fun way too!

创建者 Amartya B

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Jul 7, 2020

Definitely could have been a bit faster.

创建者 Prateek N

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Jun 25, 2020

Raj Rocks!

Probable best on the Coursera.

创建者 Karisma R

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Jun 17, 2020

Very knowledgeable course for a beginner