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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
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6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

筛选依据：

1051 - Marketing Analytics 的 1075 个评论（共 1,838 个）

创建者 Jacob M G

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May 27, 2020

A demanding and great course!

创建者 Shivam V

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May 19, 2020

It is truly wonderful course.

创建者 david g

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Sep 30, 2016

great basic work to grow upon

创建者 Precious I

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Jul 13, 2022

This is a well taught course

创建者 Egemen O

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Jan 6, 2021

Teachfull & Enjoyable Course

创建者 Ali Y

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Dec 12, 2020

This course was really great

创建者 john w

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Aug 30, 2020

Good course, a bit difficult

创建者 Andre W P

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Aug 14, 2020

I had fun and learned a lot!

创建者 Shuvam C

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Jul 13, 2020

Fabulous learning experience

创建者 Mariam I

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Jun 29, 2020

Great course. Raj is amazing

创建者 Anshika A

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Jun 6, 2020

The course was well designed

创建者 Shaurya D

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May 23, 2020

Greatest learning experience

创建者 Matt A

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May 15, 2020

Very happy with this course!

创建者 Ahmed B

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Apr 23, 2020

very interesting course!!!!!

创建者 Gunjita B

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Aug 17, 2024

GREAT AND INSIGHTFUL COURSE

创建者 Nitin P

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Mar 12, 2023

Thanks Raj! for everything.

创建者 Boy H J N

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Oct 24, 2022

This is Great Course...!!!

创建者 Celeste S

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Aug 30, 2020

Great depth in the lessons!

创建者 Shokhrukh U

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Jul 29, 2020

It helped a lot. Thank you.

创建者 Rixen T V

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May 29, 2020

Thank you for my new skills

创建者 GAONE B

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May 28, 2020

It's hard but never give up

创建者 Abhas G

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May 2, 2020

It couldnt have been better

创建者 Prajwol T

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Apr 26, 2020

Great Course. Learnt a lot.

创建者 Bishal U

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Apr 12, 2020

This was a great experience