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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,438 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

SA

Dec 24, 2020

I just realised that the marketing courses that I got during I was in college 15 years ago has changed a lot. I learnt about marketing strategy in the digital era. The lesson is easy to understand.

筛选依据：

1126 - Marketing Analytics 的 1150 个评论（共 1,836 个）

创建者 Mushfiqur R B

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Jun 11, 2020

it vary helpful Course

创建者 Navya

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Jun 6, 2020

It was really helpful.

创建者 J C S

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Jun 4, 2020

it is very good course

创建者 Mosheul I M

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May 26, 2020

Excellent and Guiding.

创建者 Joshua O

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May 13, 2020

Very insightful course

创建者 Thinh V

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May 10, 2020

It is quite excellent.

创建者 Mahesh M

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May 5, 2020

good and learning full

创建者 vibhu s

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May 4, 2020

amazing course had fun

创建者 Atul B

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Apr 14, 2020

It's an amazing Course

创建者 Adetiba K G

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Apr 12, 2020

Very insightful course

创建者 Rajeev C

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Jan 21, 2024

please week 2 problem

创建者 Yerbolat Y

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Jun 7, 2023

It is good experience

创建者 Shobhit K

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May 23, 2022

Very nicely explained

创建者 Saumya S

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Nov 4, 2020

I enjoyed this course

创建者 Tanmay K B

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Jul 23, 2020

it was a good session

创建者 Nishtha S

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Jun 12, 2020

He is a great orator.

创建者 Charles M

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May 9, 2020

One word, Excellence!

创建者 E

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May 4, 2020

Informative and Fun !

创建者 Sal S S

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Jul 27, 2017

Perfect starter pack.

创建者 Coral I C S

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Jun 13, 2022

Muy buen curso !! :)

创建者 Md. M I

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Jul 13, 2020

Really a good course

创建者 Saswata S

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Jul 2, 2020

Great learning curve

创建者 Parthiban T

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Jun 19, 2020

An Eye Opener course

创建者 Dahale S B

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Jun 16, 2020

Really good course..

创建者 Joshua L

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Jun 7, 2020

Excellent professor!