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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,442 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

筛选依据：

1276 - Marketing Analytics 的 1300 个评论（共 1,838 个）

创建者 Palakkumar V

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May 7, 2020

Great course

创建者 AKSHAY K G

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Apr 21, 2020

Great Course

创建者 Anshit M

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Apr 18, 2020

Nice course!

创建者 Aakash M

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Apr 17, 2020

Just Amazing

创建者 Md. M I

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Apr 16, 2020

Nice Course.

创建者 Mostafizur R

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Apr 16, 2020

great course

创建者 Deleted A

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Apr 13, 2020

Good course.

创建者 Alejandro L

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Feb 5, 2019

great course

创建者 Santiago C

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Dec 14, 2015

Great course

创建者 A S

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Apr 30, 2021

Good course

创建者 MYNUL I

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Oct 23, 2020

Just supper

创建者 Vignesh M

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Oct 2, 2020

Quite Good!

创建者 BHAVESH V

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Sep 7, 2020

best course

创建者 Teriza M

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Aug 30, 2020

very useful

创建者 SHIVAM K

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Jul 31, 2020

interesting

创建者 Krishnan U

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Jul 16, 2020

Very useful

创建者 Satish M

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Jul 14, 2020

Good course

创建者 Skvs U

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Jul 1, 2020

good course

创建者 Deleted A

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Jun 27, 2020

Nice course

创建者 Dr A L

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Jun 8, 2020

Nice course

创建者 shivam v

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Jun 7, 2020

good course

创建者 Ankur K

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May 22, 2020

nice course

创建者 Kunal M

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May 21, 2020

Nice Course

创建者 Deepak P

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May 17, 2020

Best course

创建者 Marcos A O O

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May 16, 2020

Pretty Good