Chevron Left
返回到 Marketing Analytics

学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
星
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据：

1326 - Marketing Analytics 的 1350 个评论（共 1,836 个）

创建者 juanaramburu

•

Jul 26, 2020

excellent

创建者 Nyambura K

•

Jul 24, 2020

Excellent

创建者 DEBASISH B R C

•

Jul 18, 2020

Excellent

创建者 YOUSSEF E M

•

Jul 10, 2020

i like it

创建者 Kukuh

•

Jul 10, 2020

Very Good

创建者 ABDUL M A

•

Jun 28, 2020

VERY GOOD

创建者 Aashutosh k

•

Jun 25, 2020

very nice

创建者 Rahul Y

•

Jun 19, 2020

excellent

创建者 Utkarsh K j

•

Jun 14, 2020

Nice work

创建者 RIYASKHAN Z

•

Jun 4, 2020

Fantastic

创建者 VIDHYA P

•

Jun 4, 2020

Excellent

创建者 J

•

Jun 2, 2020

EXCELLENT

创建者 Prem K B

•

May 31, 2020

Very nice

创建者 Shivam Y

•

May 29, 2020

Excellent

创建者 AMIT P

•

May 25, 2020

satisfied

创建者 Akshay A 4 B C E

•

May 24, 2020

Great one

创建者 SANTOSH K

•

May 21, 2020

Very good

创建者 SABIL C

•

May 18, 2020

excellent

创建者 Mohammed S S

•

May 13, 2020

Excellent

创建者 Rizky A R

•

May 10, 2020

Very good

创建者 NYEIN K K Z

•

May 4, 2020

Very good

创建者 SUBHAM P

•

May 4, 2020

excellent

创建者 SUSANTA B

•

May 3, 2020

thank you

创建者 Anupal A

•

Apr 26, 2020

Excellent

创建者 Deepak Y

•

Apr 25, 2020

EXCELLENT