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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,438 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

SA

Dec 24, 2020

I just realised that the marketing courses that I got during I was in college 15 years ago has changed a lot. I learnt about marketing strategy in the digital era. The lesson is easy to understand.

筛选依据：

1376 - Marketing Analytics 的 1400 个评论（共 1,836 个）

创建者 Sunny S

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May 12, 2020

Helpful

创建者 Shubham A

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Apr 25, 2020

Amazing

创建者 Abhishek p S

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Aug 19, 2019

amazing

创建者 Anuj S

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Jun 28, 2017

Very We

创建者 shilpi s

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Feb 18, 2017

Amazing

创建者 Guo H

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Jul 14, 2022

great

创建者 Hamse H A

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Jan 2, 2022

finish

创建者 Rishikesh K B

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Dec 30, 2020

Thanks

创建者 kemal a r

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Aug 11, 2020

Thanks

创建者 Tejas K

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Jul 23, 2020

thanks

创建者 Christian B

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Jul 19, 2020

Great!

创建者 Sardar M I M

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May 16, 2020

Tough!

创建者 MARICIELO U P

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May 27, 2025

BUENO

创建者 Saikat H

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Aug 20, 2024

great

创建者 MESTOUR A

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Dec 9, 2022

great

创建者 Mohammad S

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Aug 8, 2022

Grate

创建者 Mudassar M

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Jan 7, 2021

great

创建者 CHIRAG

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Oct 26, 2020

GOOD.

创建者 Mr. A T

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Oct 4, 2020

Great

创建者 Gorlamandala S P

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Sep 29, 2020

Great

创建者 Sahil B

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Sep 15, 2020

Great

创建者 Jaydeep P

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Aug 25, 2020

great

创建者 Wei T H

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Aug 15, 2020

good!

创建者 Kuldeep S

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Jul 20, 2020

Great

创建者 Afsana A A

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Jun 25, 2020

great