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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
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6,442 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

筛选依据：

1426 - Marketing Analytics 的 1450 个评论（共 1,838 个）

创建者 柴嘉

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Nov 4, 2020

best

创建者 suman d

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Oct 21, 2020

done

创建者 Vismaya V

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Oct 2, 2020

good

创建者 Harvinder S

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Sep 27, 2020

good

创建者 MANISH K C

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Sep 25, 2020

nice

创建者 Engr. S A

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Sep 17, 2020

Best

创建者 AYAN B

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Aug 27, 2020

NICE

创建者 Manasi V

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Aug 6, 2020

Good

创建者 shamma a a

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Jul 21, 2020

than

创建者 Pankaj R

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Jul 10, 2020

Good

创建者 Suryansh S

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Jul 3, 2020

nice

创建者 GOURAV C G

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Jul 1, 2020

good

创建者 Janak D

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Jun 22, 2020

best

创建者 Akhil J

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May 24, 2020

Nice

创建者 Ajayraj J

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May 3, 2020

good

创建者 Samuel T

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Apr 27, 2020

good

创建者 Bhushan P

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Apr 21, 2020

good

创建者 Vaibhav M

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Dec 19, 2019

Good

创建者 Shubham K

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May 18, 2019

nice

创建者 Xu T

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Oct 11, 2017

good

创建者 Thanh L T

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Jun 5, 2017

Good

创建者 AKSHAYA S P

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Jan 6, 2025

D..

创建者 Bastian G

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Jun 28, 2020

TOP

创建者 Binoy B

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Jun 6, 2020

Wow

创建者 ABHISHEK K

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May 27, 2020

Ok