Chevron Left
返回到 Marketing Analytics

学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据:

1551 - Marketing Analytics 的 1575 个评论(共 1,836 个)

创建者 Savinay K S

Sep 19, 2019

Going good So Far.. Only issue is we did not discuss how we arrived at the numbers shaded in green. Like R Squared and P value.

创建者 NIVEDKRISHNA T 1

Jun 9, 2021

Raj sir was a great teacher, humble and happy gave a very positive vibe. The vegetable inclusion for the tough math's was fun

创建者 Nikhil K

Mar 10, 2020

The course had very practical touch to it. Prof Raj is very adept at explaining idea in a manner that it sticks in your head.

创建者 Loh H X R

Jun 11, 2020

Useful, would be interested in taking a further course about R programming in sentiment analysis and regression modelling

创建者 Jeff A

May 2, 2016

Good intro course to marketing analytics! Professor is a little goofy with his squash, but it's endearing after a bit.

创建者 Rohit K K

Jun 11, 2020

This course covers a lot of topics of marketing analytics. A very informative course and good assignments at the end.

创建者 Omar M

Apr 21, 2020

Gives enough knowledge to kick off in marketing analytics. Could have been more thorough. Thanks Raj for the effort.

创建者 Joost Z

Jan 27, 2021

Would be worth more if it showed you how to execute the regression in statistical software, like excel, R or SPSS.

创建者 Murali K H

Jul 10, 2020

This is basic 101 course on analytics, useful but need to take more courses and data analysis to work in industry

创建者 Suraj G

Dec 28, 2020

A really good insightful course with real life examples to shed a practical light on theories learnt/discussed.

创建者 RAPOLU S R

Jul 4, 2020

IT WAS A GREAT EXPERIENCE OF LEARNING ON THIS PLATFORM AND I ATTAINED A GOOD KNOWLEDGE ON MARKETING ANALYTICS.

创建者 Reem A

May 17, 2020

I couldn't understand fully the math in week4 and week3 . The instructor must explain it in a more simple way.

创建者 bk t

May 19, 2020

Really enjoyed the course and is a great overview of concepts of using numbers to quantify marketing efforts.

创建者 Patricia s

Sep 17, 2021

Great content, but some formulas could have been better explained. Also, some words were hard to understand

创建者 Ashil T

Jun 10, 2021

5 stars if you could teach us more problems and how to solve those using the various formulas u thought us.

创建者 Udit V

Jun 12, 2020

Raj is an awesome instructor. This course provided a lot of insights about real world marketing analytics.

创建者 Aravinth T A

Jun 9, 2020

It is very useful . It explains the things in the manner that we can easily understand. Thats sounds good.

创建者 Pulkit B

Mar 17, 2018

Overall a good course. Offers a lot to learn. However some imp topics must have more detailed explanation.

创建者 Rajesh A

Jul 28, 2019

Great course with amazing examples. Thanks it was great learning different aspects of marketing analytics

创建者 真话 陈

Dec 23, 2017

never learn this, a basic understanding of marketing. a lot of real examples show the marketing, thanks.

创建者 Vishal J

Jun 5, 2020

Great time investment for marketing Analytics with professor raj sir

Thank You sir for your valuable time

创建者 Rishi B

Apr 15, 2020

The course could include usage of tools and more depth into analytics - logistic and bayesian regression

创建者 Ankit A

May 14, 2018

A great course for beginners to learn and start with. Engaging videos and discussions. Loved the course.

创建者 Amine M T

Jun 4, 2020

Great course to learn the basics of Marketing Analytics, especially the last chapter. Great professor !

创建者 Subramanya R V

Jul 2, 2020

Course is pretty good. Worth investing 5 weeks into it. Content is clear, concise and well delivered.