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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据:

1601 - Marketing Analytics 的 1625 个评论(共 1,836 个)

创建者 Anand S

Apr 28, 2020

Learnt a lot on Marketing Analytics and will try to implement it in real world

创建者 Uwe T

Apr 9, 2021

Content still does not suit my needs

Still want to unenroll, does not work :-(

创建者 Marianna F

May 16, 2020

I liked the course but I don't suggest it for a marketer at a beginner level.

创建者 Nayan R B

Apr 22, 2020

The course is a basic yet powerful course to understand Marketing Analytics

创建者 HT

Dec 1, 2017

Good for someone who is in the very beginning stage of Marketing Analytics.

创建者 Sahil G

Jun 18, 2018

Should include more practical examples. Overall it was a great experience.

创建者 Devansh M

Mar 17, 2022

course was good but the things, technical methods could be in more detail

创建者 Tajamul I

May 23, 2020

A quick journey through the world of Marketing Analytics. Nicely designed

创建者 Manikant J

Apr 18, 2020

Well explained. The study material provided is brief and informational.

创建者 刘海硕

Sep 1, 2019

this course is really helpful for those who study marketing first time.

创建者 Ram S

Apr 25, 2017

I liked this course very much. Best part of this course was assignment.

创建者 RAJA A

Aug 21, 2020

i have a concentration of teacher face and voice and also undestand

创建者 Anurag D

Jul 14, 2020

Lot more expected in regression analysis. Rest contents were great.

创建者 Ralitsa T

Jun 7, 2019

I would suggest supporting the new terminology with more examples.

创建者 Shreeya S

Jun 11, 2020

course is fine but the sums can be discussed in a more better way

创建者 Rhea M

Aug 19, 2020

It was an absolutely wonderful course. Too many things to learn.

创建者 Connie N L K

Oct 1, 2020

I enjoyed this course and would definitely recommend to others.

创建者 Bilal A

Apr 24, 2020

excellent approach to tracking marketing campaigns' performance

创建者 saurav b

May 7, 2020

The course is really amazing and the teacher is also very good

创建者 Kaival R

Apr 15, 2020

The concepts explained are good. But it could've been better.

创建者 Dedi N

May 30, 2020

would be better if i get hands-on practice on the regression

创建者 akinyiga o

May 24, 2020

Really nice course and worth the time and stress to complete

创建者 KOFFI N A Y

Sep 1, 2021

Good instructor, the course and concepts are well explained