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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,438 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

筛选依据：

1626 - Marketing Analytics 的 1650 个评论（共 1,836 个）

创建者 Dario M

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Jun 10, 2021

Sometimes broad and some times very specific. Good course.

创建者 Jignesh P

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May 16, 2020

Good Course for those who want to learn Marketing Analytics

创建者 Arpit R

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Jul 27, 2020

wish they taught us R-programming and how to do regression

创建者 Natthapong I

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May 3, 2020

I wish there were more analytic exercises for every topic.

创建者 Sergio O

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Oct 16, 2017

Quite useful to learn to measure how important a brand is.

创建者 Wynona R N

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Apr 14, 2020

Good course! Well explained and assignments are just nice

创建者 Shabaz A

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Jul 18, 2020

It was really a good course, I've learned a lot from it.

创建者 Fatima Y

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Apr 6, 2020

The professor was really engaging and fun to study from!

创建者 Shayan G

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Jul 15, 2020

GOOD COURSE. GO FOR IT. THE INSTRUCTOR SIR WAS AWESOME

创建者 GOPUKUMAR S

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May 22, 2020

Excellent materials and method of classes and lessons.

创建者 Cecil W

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Jan 7, 2020

Great primer to prepare for deeper analytical courses.

创建者 Amanda G

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Feb 8, 2024

Great course considering the difficulty or the topic!

创建者 Ojiaku C

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Aug 31, 2017

Great and tasking lectures. The package was worth it.

创建者 Melanie Z A O

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Mar 21, 2021

The cours is ok for begginers interest on the topic.

创建者 Rishabh J

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May 30, 2020

Course was good but it got little boring in between

创建者 Phanita W

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May 8, 2020

Great experience to learn about Marketing Analysis.

创建者 Kishor G

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Apr 15, 2020

This could have been more elaborate and explanatory

创建者 Kalyani H

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Dec 3, 2019

Very helpful in every way. Had great time learning!

创建者 Nisha M

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Aug 30, 2020

It was quite an informative experience. Thank you!

创建者 Lenin L

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Jul 21, 2020

Excellent approach, only needs a bit of polishing!

创建者 Amit B

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Jul 1, 2020

Absolutely nice and understandable weekly classes.

创建者 Rahul p

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Apr 27, 2020

Good learnings about CLV, Brand Equity, Regression

创建者 Vinay P

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Jun 15, 2019

Good explanation with a number of real-life cases.

创建者 Reiandra B

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Apr 18, 2021

Honestly was fun and engaging but also PRACTICAL!