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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据：

1651 - Marketing Analytics 的 1675 个评论（共 1,836 个）

创建者 Sumit C

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May 17, 2020

A must for the beginners. only add more examples.

创建者 Denish N P

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Sep 3, 2020

Learned a lot about marketing analytics, thanks!

创建者 Aishwarya L R

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Oct 26, 2019

Good start for the ocean on Marketing Analytics!

创建者 Juan P A

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Jan 9, 2016

Was good... I would like to see more "Analytics"

创建者 anshul a

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Oct 1, 2020

This course is really amazing and mind blowing.

创建者 Cristina Z

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Jun 10, 2017

Very easy introduction to marketing analytics.

创建者 MANGPOR

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Oct 6, 2020

teach so fast and don't have PDF for learning

创建者 EDSON J R C

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Jun 22, 2020

EXCELLENT !!! ONE OF THE BEST COURSES. THANKS

创建者 Lauran H

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Apr 4, 2016

Excellent overview class! Highly recommend!

创建者 Kaiquan M

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May 24, 2020

good introduction to marketing analytics

创建者 Safi A Y

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May 7, 2020

Effective course but difficult content.

创建者 avaneesh k

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Apr 28, 2019

More content would be more beneficial.

创建者 Bansi J M

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Jan 21, 2021

Really learnt a lot from this course.

创建者 Wipawan S

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Apr 23, 2020

This is very useful course. Thank you

创建者 Jaison M

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Apr 13, 2020

Very good course . thanks to Raj Sir

创建者 Rakhul N

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Aug 28, 2019

Good Beginners course For Marketers!

创建者 Hemanth R K

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Feb 6, 2019

A good course on marketing analytics

创建者 Arnab G

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Jun 7, 2018

nice course explained in simple way

创建者 Amber R

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Mar 28, 2021

It was best experience of my life.

创建者 Khammamettu N K

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Aug 7, 2020

very informative , good instructor

创建者 Supraja U

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Jun 25, 2020

great course. Very well explained.

创建者 Abhinav M

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Oct 24, 2018

The concepts were well explained.

创建者 pranay c

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Jan 13, 2016

Good Topics and learnt the unkwon

创建者 moqim h

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Jul 27, 2020

Very good course and instructore

创建者 smriti s

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Jun 4, 2020

the course is good for beginners