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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,442 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

筛选依据：

1701 - Marketing Analytics 的 1725 个评论（共 1,838 个）

创建者 Ayushman s

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Dec 14, 2021

accent was not clear

创建者 Sagar H V

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Jan 9, 2019

Enjoyed the course.

创建者 SANJEEV P

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Jul 10, 2021

Outstanding course

创建者 nikhil h

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Oct 28, 2020

really good course

创建者 Deleted A

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Oct 21, 2020

Have not completed

创建者 L3MNXO

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Sep 2, 2020

good one for sure

创建者 Aditi S

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May 10, 2020

Awesome loved it!

创建者 Jorge P

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Jan 4, 2017

Excellent teacher

创建者 Gokul R

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Aug 29, 2020

It's really good

创建者 SAIF E

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May 30, 2020

very good couese

创建者 Yinghui L

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May 1, 2020

knowledgeable:)

创建者 Phitcha P

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May 1, 2020

LOVE THE SQUASH

创建者 Joram W

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Nov 12, 2020

amazing course

创建者 Anjali

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Oct 8, 2020

It was amazing

创建者 Muhammad F

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May 19, 2020

Squash time :D

创建者 Chebert C

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Jan 4, 2021

GREAT COURSE

创建者 Siddhant B

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Apr 21, 2020

GREAT COURSE

创建者 Luis H M R S

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Aug 27, 2018

Good Course.

创建者 Snehil P

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Aug 24, 2020

good course

创建者 Somesh M

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Jul 15, 2020

Insightful!

创建者 Ammar A

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Jul 4, 2020

thank you

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创建者 sourabh

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Jun 18, 2020

Nice course

创建者 suraj

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May 3, 2020

good course

创建者 Mohamed I

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Sep 8, 2021

It is good

创建者 Lê T U H

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May 21, 2020

I like it!