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学生对 University of Pennsylvania 提供的 AI Applications in Marketing and Finance 的评价和反馈

4.6
460 个评分

课程概述

In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business....

热门审阅

AG

May 6, 2022

One of the best courses to understand the application of AI in Marketing and Finance. Professors bringing in such valuable examples made this course a treat to follow. Thanks a lot, Coursera.

RN

Jan 3, 2025

Excellent class, I like to express my gratitude to our teachers for sharing their knowledge and putting together very valuable information. I recommend this class a lot.

筛选依据:

51 - AI Applications in Marketing and Finance 的 75 个评论(共 82 个)

创建者 Kimberly E

Jun 29, 2023

amazing course

创建者 Luis F C D

Oct 20, 2024

It was great!

创建者 Xuân H T

Sep 23, 2025

Khá hữu ích

创建者 Manoj N

Aug 20, 2024

informative

创建者 Julio H M

Feb 14, 2025

Fantástico

创建者 hanna n t

Dec 11, 2024

EXCELLENT

创建者 HENIA V C

Jul 18, 2025

Its nice

创建者 Anderson D s

Aug 28, 2024

Ótimo

创建者 Rubens L d S

Jun 22, 2023

Good!

创建者 龚超

May 19, 2022

非常好用

创建者 Ajita S

Jan 22, 2022

Thank you for simplifying the concepts as much as possible! The confusion matrix is still little confusing for an individual like me who is not from a finance background. However, i had done a little more research before taking the test which did help me. Thanks again for putting this together...great learning journey!

创建者 Dominica P

Jun 9, 2022

Great course that built upon the previous course in the specialization. I enjoyed that there was no peer review for this course, but week 3 was a bit dense for those not familiar with the credit risk sector.

创建者 Felipe B d C

Nov 24, 2024

The information is very interesting and provides a solid foundation of theoretical knowledge; however, it feels somewhat outdated, dating back to 2021-2022.

创建者 Amit B

Dec 18, 2024

Informative course, first modules about finance are very interesting and would be nice to include more structures Ai examples

创建者 Peter J Q

Mar 19, 2024

Interesting but sometimes assumes the audience has more finance experience then they may actually have.

创建者 Kerri L

Oct 9, 2023

Learned real-world application of AI/ML in Finance and the huge potential of more to come

创建者 Habeeb A F

Oct 5, 2023

Good introduction to how AI applications in Marketing & Finance.

创建者 Jan O

Aug 5, 2025

Since AI is moving so fast the course appears a bit outdated.

创建者 Joseph D

May 16, 2025

Really enjoyed the practical E2E example of credit risk

创建者 William S

Jul 19, 2022

finance and fraud applications were most interesting

创建者 Gary Q

May 20, 2025

Well paced and good examples of AI Implementation

创建者 Ralph F

Jun 11, 2024

Good general overview and intro to AI concepts.

创建者 PALAK T

Mar 19, 2025

.

创建者 Ryan R

Aug 8, 2025

This course was interesting, but probably would be better divided into two courses (one for Marketing and one for Finance). The Marketing section mostly focused on the customer journey and predictive use cases of AI, but I would have loved a deeper exploration into other applications, including use of Generative AI for creative and the considerations that go along with it. At times, the Finance section felt like more of a statistics course than an AI course, and, like the Marketing section, there were opportunities to dive deeper into additional use cases.

创建者 Abraham Z

Sep 29, 2025

Good video quality, dialogue and pace. A bit too academic, and a bit too general about statistical analysis and machine learning (removed from the specific context of AI and of more current applications of it).