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学生对 University of Pennsylvania 提供的 AI Applications in Marketing and Finance 的评价和反馈

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460 个评分

课程概述

In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business....

热门审阅

AG

May 6, 2022

One of the best courses to understand the application of AI in Marketing and Finance. Professors bringing in such valuable examples made this course a treat to follow. Thanks a lot, Coursera.

RN

Jan 3, 2025

Excellent class, I like to express my gratitude to our teachers for sharing their knowledge and putting together very valuable information. I recommend this class a lot.

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76 - AI Applications in Marketing and Finance 的 82 个评论（共 82 个）

创建者 Alvaro M

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Feb 3, 2025

Good introductory class. The material was more superficial than I expected and a bit dated.

创建者 Silvio G

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Mar 20, 2025

Old content, very few on AI applications

创建者 Kevin B

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May 7, 2025

no hands on work but informative

创建者 Susan S

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Sep 19, 2025

Needs some updating for 2025

创建者 Patrice A

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Aug 16, 2025

This is good for someone that is new to business and not familiar with any systems. Otherwise the content appears to be dated.

创建者 Ellinor G

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Oct 2, 2025

If this is the level of Wharton today maybe we need to reconsider a few things…. Extremely disappointing course, the intellectual rigor and the engaging teaching are nowhere to be seen here, all you get are long and boring PPTs and examples that take forever to get to the point. If you’ll fall asleep while listening to this I won’t blame you…

创建者 Bill F

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Jun 18, 2025

Finance/Credit risk analysis had virtually nothing to do with AI ... AI was mentioned in passing at the end.