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University of Pennsylvania

Business Analytics Capstone

The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. At the end of this Capstone, you'll be able to ask the right questions of the data, and know how to use data effectively to address business challenges of your own. You’ll understand how cutting-edge businesses use data to optimize marketing, maximize revenue, make operations efficient, and make hiring and management decisions so that you can apply these strategies to your own company or business. Designed with Yahoo to give you invaluable experience in evaluating and creating data-driven decisions, the Business Analytics Capstone Project provides the chance for you to devise a plan of action for optimizing data itself to provide key insights and analysis, and to describe the interaction between key financial and non-financial indicators. Once you complete your analysis, you'll be better prepared to make better data-driven business decisions of your own.

状态:Advertising
状态:Marketing Analytics
中级课程小时

精选评论

LJ

5.0评论日期:Mar 18, 2020

Great program on business analytics ! High recommended for any manager or executive who want to implement meaningful metrics.

CT

5.0评论日期:Jan 1, 2025

Highly recommended for all business directors out there. Great knowledge learning opportunity from Ivy League school at a budget!

PM

5.0评论日期:Jun 13, 2020

This course covers various aspects of Business Analytics to build on and very well explained by the faculty. Great effort!

P

5.0评论日期:Oct 18, 2019

Business analytics is a much sought after course now and the material provided here is very good ! One must look into this course and complete it

FA

5.0评论日期:Apr 25, 2016

Very hand-on. It let you think on your own and apply concepts previously studied. The review process may be improved.

AG

5.0评论日期:Oct 28, 2021

I have learned a lot through this course. The instructors were very knowledgeable and there was clarity in the teaching of the instructors

CF

5.0评论日期:May 12, 2020

Very powerful!! Great new tools for my toolbox and great reflections and insights. I hope I knew this 10 years ago.

NC

5.0评论日期:Jul 22, 2020

Really great course! Love the step by step way that it incorporates the different aspects of the different courses into one project

RR

5.0评论日期:Oct 10, 2020

Before joining this course i was not aware the different methods, techniques and tools of data analytics. This course gave me an immense knowledge bank to understand, read and represent the data

S

5.0评论日期:Apr 5, 2021

Amazed at the quality and liveliness of the course. By far the best course I have taken with Coursera. Many thanks to the Faculties who put this up and fellow students providing peer review.

SB

4.0评论日期:May 26, 2020

Great explanation , Accouting Analytics - need to include some more additional details on Accounting basics . Non Accounting people finds this course difficult.

RK

5.0评论日期:Aug 28, 2017

Great course outstanding examples from a really talented staff. The level of engagement and pace of teaching was perfect.

所有审阅

显示:20/193

Grant Isaacs
1.0
评论日期:Aug 24, 2017
Rashmi Kapoor
1.0
评论日期:May 3, 2018
Sari Shimizu
1.0
评论日期:Jan 22, 2020
Robert Babus
1.0
评论日期:May 10, 2016
Cheng Yuen Ying Joey
4.0
评论日期:Jul 22, 2020
Andre Soares
4.0
评论日期:Nov 22, 2018
Raman Krishnan
5.0
评论日期:Apr 19, 2017
Amanda Allan
3.0
评论日期:Aug 3, 2021
Michael Downing
1.0
评论日期:Aug 5, 2016
Jonathan Zax
1.0
评论日期:May 16, 2016
Andrew Nicolaou
5.0
评论日期:Aug 24, 2017
刘峰
5.0
评论日期:Mar 19, 2019
Orlando Carreras
4.0
评论日期:Dec 11, 2017
Евгений Гильманов
4.0
评论日期:May 7, 2016
Vu Hoai Giang
3.0
评论日期:May 8, 2016
Grace Tang
5.0
评论日期:Jul 3, 2021
Rahul Ranjan
5.0
评论日期:Oct 10, 2020
Nan Wang
2.0
评论日期:Sep 9, 2022
Robert C
2.0
评论日期:Aug 22, 2021
Jeffrey Heo
1.0
评论日期:Aug 20, 2016