Chevron Left
返回到 Customer Analytics

学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
星
11,966 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1351 - Customer Analytics 的 1375 个评论（共 2,554 个）

创建者 Deborah L

•

Feb 2, 2020

This course is perfect!

创建者 Amit K M

•

Sep 8, 2019

very interactive course

创建者 马睿

•

Feb 19, 2016

零基础上课还是有点吃力，不过还可以，顺利过了~

创建者 Vrushab J

•

May 22, 2020

Well structured Course

创建者 Raimondo P

•

Mar 25, 2020

in depth info provided

创建者 Didier D

•

Aug 26, 2019

Really a 5-star course

创建者 Shubhankar P

•

Jan 22, 2019

Really Amazing Course!

创建者 Isaac D M C

•

Oct 26, 2018

Extraordinario curso!!

创建者 Fady S

•

Jul 7, 2018

Thanks for Course Team

创建者 Vincent C

•

Jul 12, 2017

very engaging teachers

创建者 赖文祺

•

Mar 26, 2016

Nothing more than good

创建者 Nagesh B J

•

Jun 17, 2020

very quality material

创建者 Tanmay S

•

May 16, 2020

Thanks for the course

创建者 samir

•

Oct 27, 2019

Very Nice Experience.

创建者 Michaela Y

•

Aug 8, 2019

I love the professor,

创建者 Amarinder S D

•

Jan 14, 2023

awsome experience...

创建者 pierce l

•

May 23, 2021

very nice keep going

创建者 Keerthan Y

•

Apr 20, 2020

Very helpful course!

创建者 Bharat W

•

Nov 5, 2018

Very Good Experiance

创建者 SONGJIABAO

•

Apr 29, 2017

very mind expanding!

创建者 Ekanayake M M B P E

•

Feb 11, 2016

Very Helpful..... :)

创建者 Johanna H M

•

Feb 7, 2016

Very well structured

创建者 Samuel G

•

Nov 4, 2023

Great teachings....

创建者 Ngo T L

•

May 20, 2021

I love this course!