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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,966 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1426 - Customer Analytics 的 1450 个评论（共 2,554 个）

创建者 Samy A

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Apr 23, 2020

EXCELLENT COURSE

创建者 Rachit N

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Feb 9, 2020

beautiful theory

创建者 Yogesh H B

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Dec 12, 2019

very good course

创建者 Jeremy J

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Sep 26, 2019

Amazing Teachers

创建者 Bhavani K P

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Apr 26, 2019

Very Insightful.

创建者 sourabh k

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Dec 7, 2018

Wonderful Course

创建者 Javier d R

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Aug 2, 2018

great course!!!!

创建者 V.V.L.N. S

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Apr 9, 2018

Excellent course

创建者 Sara O

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Sep 3, 2017

Very well taught

创建者 Hai Y T

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Aug 21, 2016

Very informative

创建者 Javier B A

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May 26, 2016

Excellent course

创建者 Fayache A

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May 22, 2016

excellent course

创建者 Pedro R

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Feb 9, 2016

very good course

创建者 Hashir R

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Dec 6, 2015

Best course ever

创建者 Marian N

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Aug 15, 2024

Very insightful

创建者 Zaur

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Aug 2, 2022

Excellent!!!!!

创建者 duru q

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Jun 27, 2021

Excellent study

创建者 MEET L

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Apr 14, 2021

very insightful

创建者 Eiderman M D

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Jun 7, 2020

Excelente curso

创建者 PRABHAT K G

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Apr 18, 2020

Good experience

创建者 Sumit S

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Feb 2, 2019

Great insights!

创建者 Juan D G

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Jun 12, 2017

Excelente curso

创建者 ALLEN B

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Aug 31, 2016

A great course!

创建者 Deleted A

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Oct 17, 2015

Awesome content