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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,966 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1451 - Customer Analytics 的 1475 个评论（共 2,554 个）

创建者 Shrawani N

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Jan 19, 2025

great course !

创建者 Abhishek k

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May 5, 2022

great learning

创建者 Gaurav k

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Oct 23, 2021

amazing course

创建者 YAN Z

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Jun 4, 2021

worth learning

创建者 Alireza G

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Mar 14, 2021

I learn a lot.

创建者 Ke G

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Jan 6, 2021

Great courses~

创建者 RAJAT K S

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Jul 8, 2020

Great learning

创建者 Aditya S

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Dec 17, 2019

Great Course .

创建者 Jay S

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Sep 3, 2019

really helpful

创建者 Pradeep M

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Jun 20, 2019

Awesome course

创建者 Ali I

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Mar 15, 2019

Amazing course

创建者 Rahul M

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Feb 17, 2019

AMazing COurse

创建者 Rashmi P

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Sep 30, 2018

Nice course!!!

创建者 Varun M

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Jul 24, 2018

its amazing af

创建者 Sumit K

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Apr 12, 2018

interesting ..

创建者 许之亮

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Nov 9, 2017

very inspiring

创建者 Juan C C S

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Nov 1, 2017

A very good p!

创建者 Jatin M

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Oct 30, 2017

Amazing course

创建者 Unwana E

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Oct 28, 2017

An eye opener!

创建者 Vishal K

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Jun 2, 2017

Great examples

创建者 Raj v S

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Apr 30, 2017

Great Learning

创建者 Nabilah Y

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Nov 13, 2016

An eye opener.

创建者 J S

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Nov 1, 2016

Good Insights!

创建者 QIU S

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Jan 9, 2016

Really useful.

创建者 khaled M

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Jan 15, 2023

Many thanks ,