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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,965 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

1476 - Customer Analytics 的 1500 个评论（共 2,554 个）

创建者 Abishek R

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Oct 8, 2022

Great cource

创建者 Monu A

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Jan 22, 2021

Just Amazing.

创建者 Oscar A

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May 30, 2020

Muy practico.

创建者 翁闻艺

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Apr 25, 2020

Thanks a lot.

创建者 Guillaume R

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Nov 13, 2019

Great content

创建者 Atul M

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May 12, 2019

Great content

创建者 Juan D V D

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Mar 25, 2019

Great course.

创建者 Deleted A

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Feb 27, 2019

Good learning

创建者 Sonia W

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Dec 19, 2018

Great course.

创建者 Vasilyev L A

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Sep 10, 2018

Entertaining!

创建者 Fang S

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Mar 18, 2018

Learned a lot

创建者 Nabil B

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Nov 22, 2017

yes thank you

创建者 Rafa R

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Jan 14, 2017

really great!

创建者 Sachitanand

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Mar 28, 2016

Great course.

创建者 Marko G

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Mar 20, 2016

Great course.

创建者 Viktor L

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Feb 26, 2016

Great course!

创建者 MDS

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Feb 9, 2016

Great course.

创建者 Deleted A

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Aug 26, 2025

Great course

创建者 ABHISHEK G

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Jan 29, 2023

Good course.

创建者 Untung B

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Apr 16, 2022

blow my mind

创建者 Manali K

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Jan 23, 2022

Great Course

创建者 Salma K

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Sep 10, 2021

great course

创建者 John W

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Aug 17, 2021

Great course

创建者 Mukul V

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Mar 27, 2021

Great course

创建者 Kishan R P

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Jun 18, 2020

Great course