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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,951 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

JB

Mar 23, 2021

Excellent for learning different types of analytics, the different tools, learning which type of analytics and tool to use in a specific situation. Furthermore how to implement analytics in business

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

326 - Customer Analytics 的 350 个评论(共 2,553 个)

创建者 Haider A

Sep 26, 2020

Excellent course I must say. Each and every thing that all of the instructors covered was comprehensive and easy to understand. This course is an excellent start towards a new future!

创建者 Hans J L

Apr 2, 2020

Very pleased with the shorter length videos; each addressing very specific sub-topics. The lecturers are all very knowledgeable and educate in a clear, concise and captivating manner.

创建者 Brad W

Mar 23, 2020

Great Course! I learned a lot! I thought the Week 4 quiz was hard to answer some of the questions asked. It took a lot of trial and error and It did not relate well with the lecture.

创建者 Mosiur R

Feb 14, 2022

It was a great journey. I got some information from the world's best university professor's which was not possible in real-life of mine. Thanks to Coursera & Thanks also to Wharton.

创建者 ricardo a

Jan 11, 2016

Great Extra Material!! Especially the R stuff!! I'd like to see much more of customer analysis! So much great ideas! It really miss the part of how getting data without pay it fo XD

创建者 David D R A

Oct 14, 2019

It's a perfect course to introduce yourself in the analytic world. You'll get the basic knowlegde about: what is data, what does the organizations do with it and how can you do it.

创建者 SAMPATT K

Jul 15, 2017

It was a very nice experience learning this course. I got great insights which i was unaware of. Thanks to the faculties for their dedication and Thanks to Wharton University also.

创建者 Zaf K

Dec 28, 2016

Quality input, great tutors. Relevant to me as a technical salesperson and data enthusiast. Thank you for the excellent offering. I enjoyed the quizzes, the videos and the PPTs.

创建者 Sandiri S

Apr 25, 2025

Great insights into Marketing & Customer Analytics. I gained thorough knowledge on Descriptive, prescriptive & predictive analytics. Thanks to the professors for detailed modules.

创建者 Carlos J B A

Apr 7, 2019

A rewarding experience because I have been able to learn very valuable information. It is an excellent course. It has helped me in the personal and professional field. Thank you.

创建者 Swetha A R

Jul 23, 2017

Loved the course.

However I don't know how to check the correct answers in the quiz exam. Please show options to check the correct answers for all the wrong ones in the quiz exam.

创建者 Joaquín C M

Dec 3, 2018

Very interesting and useful. With this course you can learn in a few weeks the basics of Marketing Science, what it has became a must in business, specially for decision making.

创建者 Patricio O

Jun 28, 2020

Great tools, ultimate data of what's going on now (and what could happen in the future), and excellent teachers. Congratulations, and glad that i've learned a lot of new stuff!

创建者 Katiane M

Nov 1, 2019

Achei sensacional! Material riquíssimo, bem completo para quem busca realmente se aprofundar na parte de análise propriamente dita. Muito satisfeita com o conteúdo e o formato.

创建者 Pranjal S

May 21, 2017

Excellent Course. Excellent Professors. Really opened my mind to the possibilities of using Data for far superior Business results. The Industry wide examples were eye openers.

创建者 Jijin T

Apr 23, 2017

Gave a great perspective about how to go about with data; the do's and dont's. Would be interested in reading more relevant articles to further enhance interest in the subject.

创建者 Joannie B

May 3, 2023

Cours très intéressant, les eneignants sont intéressants et pertinents. Même s'il s'agit d'un cours débutant j'ai pu faire des apprentissages appliqués au milieu des affaires.

创建者 ADEOTI B S

Aug 19, 2020

This is a good start for me that is just entering into the field of business analytics. It make me want to learn more and probably consider a career switch if it comes my way.

创建者 Given M

May 20, 2020

Great insights on the collision course of technology and managerial sciences with real-world practical examples for a complete picture of the progress made and we are heading.

创建者 Azhar I

Apr 25, 2017

Thank you so much! This course is my first course what I have done!!! The content is really interesting and useful! And I so much love professor's passion about Customer Data!

创建者 Kelvin W

Sep 22, 2015

It will give you the ability to converse, to imagine, and to know what should someone do in the era of Big Data. It won't give you the technical ability to implement it though

创建者 Pankaj R

Mar 21, 2019

How to create valuable data, ranking of the customers according to there presence, marketing techniques, customer data collection applications and many more. thank you somuch

创建者 Shaival M

Jun 13, 2020

After this course, I came to know that there are so many small-small aspects that customer analytics comprises of. Thank you for covering every minute details in this course

创建者 Tara P

Nov 21, 2019

Found this course super interesting, as as challenging (specifically Week 2). The application of our learnings in Week 5 really interesting and put the theory into practice.

创建者 Liam Y

Dec 24, 2017

I really enjoyed this course as it linked my experience in economics and statistics in an interesting and engaging manor, teaching me new ways to look at customers and data.