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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,951 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

JB

Mar 23, 2021

Excellent for learning different types of analytics, the different tools, learning which type of analytics and tool to use in a specific situation. Furthermore how to implement analytics in business

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

476 - Customer Analytics 的 500 个评论(共 2,553 个)

创建者 Manas G

Jul 15, 2018

Awesome Course from Marvelous and extraordinary University. Faculties and teachers are Knowledgeable and good English communication skills.

创建者 Helder R C V

Mar 3, 2016

Good foundation for the customer analytics subject. Detailed explanations and covers all the important topics with some practical examples.

创建者 Paritosh S

May 4, 2023

Amazing course and amazing teachers. Good real life examples and very happy with the course. Very entertaining as well. Learned new skills

创建者 Yuxing D

Sep 1, 2020

This course gives me a basic picture of what Business Analysis is, and the way that professors convey the knowledge is easy to understand.

创建者 vidura n

Jul 3, 2023

The course was very helpful. They used simple but powerful techniques for customer analytics. Also they were very intuitive. Thanks a lot

创建者 Lea K A

Aug 10, 2019

I liked the course. It was very informative. I'd like to continue the next course, however, I will have to continue it at another time.

创建者 Kingsley B

Aug 7, 2019

Wonderful Course related to Marketing Analytics primarily focusing on Customer. Great Learning Experience and useful examples are shared.

创建者 Bobyraj T

Jan 25, 2022

After completing this I have got an overview how we can utilize the customer data available to take various strategic business decision.

创建者 Fahim C

Dec 4, 2021

This is an excellent course for anyone who is in the domain of Management and Computer Science. This course is a must have tool to have.

创建者 Kamala K

Dec 29, 2020

Overall the course is going to be very useful fot the job im gonna be applying. Really well done; made a dry subject really interesting.

创建者 Olasehinde A E

Jul 9, 2020

This course is awesome! I really enjoyed the course and learnt alot in business analyst in application to marketing.

Thanks to Coursera!

创建者 Richard M

May 24, 2020

Invaluable knowledge and approach. I wish I had taken the course earlier in my career in education and administration in public schools.

创建者 Katie

Jun 15, 2018

Very useful overview of the data analytics for marketing and how they can be applied. Showed how better data can lead to better science.

创建者 Miral P

Apr 9, 2017

Well structured course. Very well explained. The course gives very good insight about how customer analytics is used in decision making.

创建者 Rajesh S

Jan 15, 2017

This course has helped me understand customer analytics. Thanks to all and faculity members who created this course with passion.

Rajesh

创建者 Shirley S

Dec 29, 2016

Great course! I found it very helpful even though I don't work in marketing. Great course if you are interested in business analytics.

创建者 Mayur B R

Aug 15, 2019

The presentations as well as the extra study material provided was extremely informative. I'm highly satisfied with the course content.

创建者 Joseph F

Dec 24, 2018

very interesting and I learned a lot in which I hope to use professionally. Thank you so much for the opportunity to take this course.

创建者 Asif G

Aug 30, 2018

This is an excellent course for understanding and appreciating the field of customer analytics through a plethora of real life examples

创建者 Ameya P

Jun 16, 2018

a very good course to know and have a better understanding about customer analytics with clear and simple language with impact examples

创建者 NILESH P

Apr 16, 2016

This course was best as they have given a real life examples to understand the concept. And many company names are got to know. Thanks.

创建者 Hanumantha P

Nov 19, 2015

I enjoyed the course. it really helped me in understanding how to extract customer information and design customer specific sales data.

创建者 Diogo D S L

Oct 15, 2019

Great Lecturers with real life experience in the matter. Their input is valuable and background in the subject undoubted. Recommended!

创建者 Thu D

Apr 10, 2021

This is such a mind-blowing course that closely aligns with my interest in the interdisciplinary of analytics and customer behaviors.

创建者 Abhishek C

Jun 17, 2020

Amazing course material and teaching by the professors. Learnt a lot of new things and the course provided a lot of food for thought.