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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

JB

Mar 23, 2021

Excellent for learning different types of analytics, the different tools, learning which type of analytics and tool to use in a specific situation. Furthermore how to implement analytics in business

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

526 - Customer Analytics 的 550 个评论(共 2,553 个)

创建者 Yihang G

May 23, 2020

Great curriculum design and the professors are amazing. Lots of real business examples to help set the knowledge into context

创建者 Sai G S

Sep 15, 2016

Providing information about the important of the data & interpretation. Especially individual data tracking based on location

创建者 Piyush A

Jun 6, 2016

Great course with some really usable models provided. I think there should be more hand-on cases but definitely a great value

创建者 Gonzalo N

Jun 23, 2020

Great course to get to know how data can be used tu make your company better. All the lectures were really clear and simple.

创建者 Rudrarajsinh G

Apr 19, 2020

Great Insights into the analytics view on the customer data to predict better decisions for the benefit of the organization.

创建者 NAYAN C

Oct 8, 2019

Great course focusing on minute details. Very helpful for persons who love business analytics and see that as their careers.

创建者 Swinfield T H

Sep 6, 2019

I love the teaching and the way the course is designed. I do appreciate the video content. It makes it interesting to watch.

创建者 Farida A

Nov 11, 2018

Awesome course! Very insightful and I learned so much! The professors were also really great at explaining all the concepts!

创建者 Ajay S

Oct 22, 2017

Graph examples should be picked up from the begnning instead of giving a pre-prepared graphic example.

I enjoyed this course.

创建者 Rafael T d M R

Nov 8, 2020

Amazing introduction to customer analytics. I strongly recommend to everyone who wants to deal with quantitative marketing.

创建者 KHURELSUKH D

Oct 7, 2020

The course was a great value and knowledge for the Customer Analytics Introduction. Real-life cases were pretty interesting

创建者 Nikhita P

Aug 28, 2018

it would help if all the topics came with additional information links or papers which might close the loop of information.

创建者 kajol k

Aug 24, 2017

I really liked this course. the structure of this course is good, specially while give practical examples of the companies.

创建者 Eric G

Jun 11, 2017

Easy to understand and gives great insight. A bit low on applying the knowledge, but that comes in later courses I presume.

创建者 Fatin F Z

Aug 8, 2016

Great insights and flow of information are taught in a manner that is easily understood by executive to C-level personnels.

创建者 Maria E G

Dec 9, 2015

Customer Analytics is a great course really well presented by Wharton teachers. All terms really well explained. Thank you.

创建者 Ranjeet K

Mar 24, 2023

great course you learn how consumer data will be analysed and behaviour of the customer this you learn some great things.

创建者 Sai C N

Aug 11, 2020

This course is very useful and I have learnt about Descriptive analytics, Predictive analytics and Prescriptive analytics.

创建者 Mohammad A

Dec 6, 2019

Excellent course about business & customer analytics especially for beginners, instructors were very good and professional

创建者 Tejas R D

Nov 24, 2015

Well crafted and good content. Very helpful in learning the business thinking that needs to be done with all the analysis.

创建者 Solomon C

May 6, 2022

It was enlightening and the lecturers took the time to emphasise concepts with several examples till they are understood.

创建者 Karthi M

May 26, 2020

one of the best courses in coursera to learn about customer analytics.It really fulfilled my expectations about learning.

创建者 Graham Y

Apr 30, 2020

Enjoyed it comprehensive and well presented very tough tests at the end but really enjoyable and extremely well presented

创建者 luca m

Mar 28, 2020

i really enjoyed the course. Profesors are very clear, and there are exciting examples and tools to manage marketing data

创建者 Carlos E

Oct 6, 2019

The first and second week's audio wasn't great but the content and overall lessons throughout the course was outstanding.